Fundraising. Public Relation *Differences between common understandings about Marketing, pr, Adv, Telemarketing, Direct Marketing and Brand Recognition

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Fundraising. Public Relation

*Differences between common understandings about Marketing, PR, Adv, Telemarketing, Direct Marketing and Brand Recognition

*The main direction of management in information and library activities(2-practice)

*Creation of a project for the management of libraries of various systems and department in the region(5-laboratory)

Made by: Kadirov Umid

Yusupov Mukhriddin

Hasanov Mirakbar

Sadikova Ra’no

Erkinova Mukhlisa

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What is direct Marketing?

Direct marketing - the art and science of direct impact on the consumer in order to sell goods or services and develop direct relationships with the client.


Direct marketing is addressed through advertising directly to consumers in order to receive a direct response from them to the appeal of advertising.

What is Advertising?

Advertising is a certain type of marketing activity, which is aimed at the dissemination of deliberately paid information to attract consumers and increase sales.


Advertising is information that reaches the consumer in several ways, while it contains information about a particular product, service, etc. This is done to popularize products in order to draw attention to the advertised object.

Advertising is a prepaid form of disseminating information.

Advertising is one of the most effective ways to convey information previously developed by marketers to potential customers.


One of the main ones is to facilitate the process of communication with potential and real customers, simplify the sales process and the ability to quickly receive information directly from consumers


What is PR?

Decoding, definition, translation PR (emphasis on “a”) is the Russian pronunciation of the English abbreviation PR, which stands for Public Relations and is usually translated as “Public Relations”, although it would be more accurate to translate as “Public Relations”.



PR promotion is not a one-time event, it is a set of events and actions that accompany a product from its appearance on the market to discontinuation of production. ... You can place PR articles, for example, containing information about the benefits of your new product, in specialized magazines or newspapers

What do PR-agencies

PR agencies are companies that provide services in the field of Public Relations (public relations), engaged in management activities aimed at establishing mutually beneficial, harmonious relations between the organization and the public

What is BR (Brand Recognition)


Brand Recognition (Brand awareness) is the extent to which a brand is recognized by potential customers and correctly associated with a particular product or service. For example, when someone says “I want S20,” you know they're referring to a Samsung Galaxy brand

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