Major systems: ps3, Xbox 360, and Wii


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Major systems: PS3, Xbox 360, and Wii

  • Major systems: PS3, Xbox 360, and Wii





Manufactured by Sony



CELL processor architecture

  • CELL processor architecture

    • Fast parallel processing
    • Many things calculated at the same time
    • Synergistic processing elements (SPE)
    • 1.8 trillion FLOPS
  • Costly to manufacture

    • Sold to consumers below manufacturing cost
    • Sony lost as much as $600 on each PS3 sold


CELL architecture used in the PS3

  • CELL architecture used in the PS3



Based on cost per gigaFLOP, the PS3 would have cost $1,800,000 in 2000

  • Based on cost per gigaFLOP, the PS3 would have cost $1,800,000 in 2000



Blu-Ray disc

  • Blu-Ray disc

    • Same physical size as CD or standard DVD
    • Currently holds six times more than DVD
    • Smaller laser width (blue-light laser) writes more in the same space


Greatest computing power of the major game consoles

  • Greatest computing power of the major game consoles

  • Games making use of PS3 power can only play on the PS3

  • Multimedia system with Blu-Ray

  • Free online play



Last Generation 7 game console to market

  • Last Generation 7 game console to market

  • Highest price of the Generation 7 consoles

  • No strong exclusive game titles

  • USP of computing power not valued by consumers



Porting games that take advantage of PS3 power impossible without reducing quality

  • Porting games that take advantage of PS3 power impossible without reducing quality

  • Not enough market share

    • Third-party games made for Xbox 360, then ported to PS3
    • Games not designed to take advantage of the PS3 USP


Hardware deconstruction

  • Hardware deconstruction

    • Parts cost more than assembled PS3
    • Taken apart for the expensive components
  • Alternative uses



Manufactured by Microsoft

  • Manufactured by Microsoft

  • First Generation 7 console to hit the market

  • Very powerful computer



CPU is 3.2 GHz triple-core processor

  • CPU is 3.2 GHz triple-core processor

  • Computing power is 1.0 teraFLOPS

  • Unified shader GPU



Based on cost per gigaFLOP, the Xbox 360 would have cost $1,000,000 in 2000

  • Based on cost per gigaFLOP, the Xbox 360 would have cost $1,000,000 in 2000

    • Sold to consumers below initial manufacturing cost
    • Microsoft lost about $70 on each Xbox 360 sold
    • Eventually, manufacturing costs decreased and Microsoft made a profit on consoles
  • Optical disc (DVD) storage



Fast; great computing power

  • Fast; great computing power

  • First Generation 7 console to market

  • Strong proprietary game inventory (Halo)

  • Console price was not too high

  • High volume of online play



The Halo franchise is a great USP for the Xbox 360

  • The Halo franchise is a great USP for the Xbox 360



Halo 3 released September 27, 2007

  • Halo 3 released September 27, 2007

  • In first 12 days of sales:

    • Sold more than 3 million copies
    • Outsold Wii Play total to date for the year
    • Xbox 360 console sales saw huge increase
    • Thought to cause movie ticket sales to decline by 27% in October


Manufacturing errors and recalls

  • Manufacturing errors and recalls

    • Excessive heat buildup (electron movement)
    • Red ring of death
    • Laser burn


Higher price for console than Wii

  • Higher price for console than Wii

  • Monthly fee for online play

  • Third-party games easily ported to PS3



Manufactured by Nintendo

  • Manufactured by Nintendo

  • Least-expensive Generation 7 game console to manufacture

  • First motion-based controller

  • Very immersive gameplay



Wii features motion-based controllers, yet has a lower price than PS3 and Xbox 360

  • Wii features motion-based controllers, yet has a lower price than PS3 and Xbox 360



Low computing power compared to PS3 and Xbox 360

  • Low computing power compared to PS3 and Xbox 360

  • Motion-based controllers

    • Wii remote or Wiimote
    • Accelerometer reads movement
    • Bluetooth technology relays information from controller to console
    • Unique controllers have different features


There are many different controllers for Wii

  • There are many different controllers for Wii



Old computer technology

  • Old computer technology

    • Inexpensive technology
    • Similar technology to Generation 6 Nintendo Game Cube
    • Low power: .0029 teraFLOPS (2.9 gigaFLOPS)


Optical disk drive (ODD)

  • Optical disk drive (ODD)

    • Proprietary technology
    • Will not play DVD
    • Good copy protection (hard to copy disks)


New user interface

  • New user interface

    • Great player immersion
    • Active gameplay
  • Low price for console

  • Strong proprietary game catalog (Mario)



Graphics not as advanced as other Generation 7 consoles

  • Graphics not as advanced as other Generation 7 consoles

  • Wii remote straps may break

  • Battery drain

  • Many unique controllers need to be purchased

  • Games typically designed for children



Games ported to Wii need modification

  • Games ported to Wii need modification

    • Graphics need to be reduced due to lower graphics capability
    • Gameplay features need to be reduced due to lower computing power
    • User interface needs to be remapped to the controller accelerometer


PC gaming

  • PC gaming

    • PC is less powerful than PS3 or Xbox 360, but more powerful than Wii
    • User interface is the keyboard or a joystick, not an advanced controller
    • Emulator for playing game console games


High-definition television

  • High-definition television

    • Use very sophisticated GPUs
    • GPU inspired by those in game consoles


Handheld consumer products

  • Handheld consumer products

    • Flash memory
    • Inspired by Nintendo/PS2 memory cards


Handheld consumer products

  • Handheld consumer products

    • LCD touch screen
    • Inspired by Game Boy and Nintendo DS screen technology


Education

  • Education

    • Immersive lessons using multimedia and games
    • Inspired by gameplay and technology of video games


Medical

  • Medical

    • Three-dimensional imaging and simulations for training
    • Use of Wii remote for surgery simulation


Corporate training

  • Corporate training

    • A form of education
    • Three-dimensional visualization for clients
    • Gameplay for language training


Military

  • Military

    • Heavy use of experimental game technology
    • Flight, ship, and vehicle simulators
    • First-person shooter (FPS) simulators
    • Unmanned aerial vehicle (UAV)


Two perspectives needed for 3D vision:

  • Two perspectives needed for 3D vision:

    • Close one eye
    • Point at an object across the room
    • Without moving your head or hand, open the closed eye and close the open eye
    • You are no longer pointing at the object
    • Open and close each eye and your hand will look like it is moving


Three-dimensional movies and games use the same technique of two perspectives

  • Three-dimensional movies and games use the same technique of two perspectives

    • Filters are used to hide images from each eye
    • Anaglyphs use red/blue lens filters
    • Polarized filters have microscopic lines or circles on lenses to block left/right images


Red-blue glasses are required to see the 3D effect in an anaglyph

  • Red-blue glasses are required to see the 3D effect in an anaglyph



New 3D TV uses polarized lenses

  • New 3D TV uses polarized lenses

  • PC games in 3D using NVIDIA 3D GPU

    • Batman: Arkham Asylum
    • Biohazard 5
    • Resident Evil 5
  • PS3 to add a firmware update

    • Play existing titles in 3D
    • Play games built for 3D


Virtual reality is also used to create game immersion

  • Virtual reality is also used to create game immersion



List at least one USP for PS3, Xbox 360, and Wii.

  • List at least one USP for PS3, Xbox 360, and Wii.



What is the primary target audience for the Wii and its games?

  • What is the primary target audience for the Wii and its games?



What is the GPU?

  • What is the GPU?



What are the major differences between the PS3, Xbox 360, and Wii?

  • What are the major differences between the PS3, Xbox 360, and Wii?



Of the three Generation 7 game consoles, which business model has been least successful and why?

  • Of the three Generation 7 game consoles, which business model has been least successful and why?



How can video games drive new technologies?

  • How can video games drive new technologies?



List six areas into which technology from video games has been transferred.

  • List six areas into which technology from video games has been transferred.



Which of the Generation 7 game consoles was released with the most advanced controller?

  • Which of the Generation 7 game consoles was released with the most advanced controller?



How do the capabilities of dedicated video game consoles compare to personal computers?

  • How do the capabilities of dedicated video game consoles compare to personal computers?



How is game playing limited on a personal computer?

  • How is game playing limited on a personal computer?



Bluetooth

  • Bluetooth

    • Wireless technology that relays information via radio frequency signal.
  • Blu-Ray

    • High-density data disc that is read by a narrow-beam, blue laser.
  • Cell processor architecture

    • Advanced computer processor designed in the PS3.
  • Emulator

    • Simulated game environment that has a look-alike and play-alike feel of the original game environment.


Flash memory

  • Flash memory

    • Memory chip that retains stored information even when power is turned off.
  • Market share

    • Percentage of the total market in terms of unit sales held by a single company or product.
  • Motion-based controller

    • User interface that allows the player to move in real space with the action in the game environment.


Optical disc drive (ODD)

  • Optical disc drive (ODD)

    • Type of optical disc used by Nintendo that is similar to a DVD.
  • PC gaming

    • Playing games on a personal computer instead of a dedicated game console.
  • Porting

    • Converting computer code from one system to work on a different system.
  • Proprietary game

    • Designed to play only on a single manufacturer’s game console.


Synergistic processing elements (SPE)

  • Synergistic processing elements (SPE)

    • Small processors used in CELL architecture to enable parallel processing.
  • Unified shader

    • GPU attempts to move the vertices and shade pixels at the same time through the same processor.
  • Wii remotes

    • Motion-based controllers used by the Nintendo Wii; nicknamed Wiimote.
  • Wiimote

    • Nickname for the motion-based controllers used by Wii.



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