Poland Poland
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Dominanta Base & Direct Group 2013 1 www.dominanta.com.pl Poland Poland – – good place for business good place for business presentation presentation by by Dominanta Dominanta Base & Direct Group Base & Direct Group Dominanta Base & Direct Group 2013 2 www.dominanta.com.pl • Introduction • Poland in UE/Central Europe • Why Poland - chances and opportunities - DB&B ? Agenda Agenda Dominanta Base & Direct Group 2013 3 www.dominanta.com.pl Good Good
place for business place for business Poland Poland
– – old old and
and new
new Dominanta Base & Direct Group 2013 4 www.dominanta.com.pl Torun Wieliczka Salt Mine Krakow
…UNESCO world heritages… Beautiful nature… Poland Poland Dominanta Base & Direct Group 2013 5 www.dominanta.com.pl Copernicus Chopin
Marie Curie- Skłodowska John Paul II
Lech Wałęsa Zbigniew Boniek
Dominanta Base & Direct Group 2013 6 www.dominanta.com.pl 38.192 MM population 12.5 MM households $ 20 334 GDP per cap. 2,4% inflation rate $ 1061 Average gross salary Basic Basic information information Dominanta Base & Direct Group 2013 7 www.dominanta.com.pl EU Member States GDP growth % GDP Growth EU Countries 2005 - 2011 Slovakia
38,30 Poland
36,00 Czech Republic 24,00 Bulgaria
23,60 Romania
20,80 Lithuania 20,10 Malta
18,10 Luxembourg 17,50 Cyprus
17,40 Estonia
17,10 Sweden
15,90 Slovenia
13,50 Austria
13,20 Latvia
12,30 Finland
10,90 Germany
10,90 Netherlands 10,80 Belgium
9,90 Spain
8,60 European Union 8,20 France
8,10 Eurozone
7,50 Ireland
5,50 United Kingdom 5,40 Hungary
4,70 Denmark
2,60 Portugal
1,40 Italy
0,00 Greece
-3,40 Source: http://en.wikipedia.org/wiki/Economy_of_the_European_Union GDP GDP in in 2011 2011 -5 0 5 10 15 20 25 30 35 40
Poland Czech Republic Bulgaria Romania Lithuania M alta Lux embourg Cyprus Estonia Sw eden Slovenia Austria Latvia Finland Germany Netherlands Belgium Spain European Union France Eurozone Ireland United Kingdom Hungary Denmark Portugal Italy Greece Dominanta Base & Direct Group 2013 8 www.dominanta.com.pl Source: pl.wikipedia.org - 2009 Export/Import Export/Import information information Germany: 23% Italy: 6% France: 6% Import main partners Germany : 23% Russia : 10% China: 8% Export main partners 149 mld USD Import
136 mld USD Export
Dominanta Base & Direct Group 2013 9 www.dominanta.com.pl D D ynamic ynamic and and rapidly rapidly developing developing country country with with a a booming booming construction construction market market Dominanta Base & Direct Group 2013 10 www.dominanta.com.pl This budget period (2007-2013) Poland received ~72 billion EUR - billions of Euros being spent on improving infrastructure: Airports (Warszawa, Wroc ł aw, Gda
ń sk, Katowice, Kraków, Szczecin, Rzeszów ) Highways, Railways (modernisation - 1566 km ), Hotels and stadia
Dominanta Base & Direct Group 2013 11 www.dominanta.com.pl Good Good place for business place for business Poland Poland in in Central Central Europe Europe Dominanta Base & Direct Group 2013 12 www.dominanta.com.pl Location Location Poland the only country to note positive GDP during the recesion Dominanta Base & Direct Group 2013 13 www.dominanta.com.pl 0 100
200 300
400 500
600 700
800 Slovenia Albania Belgium Bosnia & Herzegovina Netherlands Denmark Estonia Slovakia Croatia Latvia Lithuania Ireland Czech Republic Austria Serbia Portugal Hungary Iceland Bulgaria Greece Belarus Romania United Kingdom Italy Poland Source: GUS, 2011 Population Population Poland
Poland - - Europe Europe
Countries Code Total area in thous. km 2 Population in thous. in 2011 Population density in 2011 EU UE 3 959,00 458 339 115,77 1 Germany DE 357,00
81 757 233,20
2 France FR 544,00 63 460 116,65
3 United Kingdom UK 242,50 62 041 255,84
4 Italy IT 301,30 60 418 200,52
5 Spain ES 506,00 47 150 93,18
6 P o l a n d PL 312,70 38 192 122,14 7 Romania RO 238,40
19 042 79,87
8 Netherlands NL 41,50 16 696 402,31
9 Greece EL 131,60 11 645 88,49
10 Portugal PT 92,00 10 608 115,30
11 Belgium BE 30,50 11 007 360,89
12 Czech Republic CZ 78,90 10 535 133,52
13 Hungary HU 93,00 9 979 107,30
14 Sweden SE 441,40 9 360 21,21
15 Austria AT 83,90 8414 100,29
16 Bulgaria BG 111,00 7 621 68,66
17 Denmark DK 43,10 5 568 129,19
18 Slovakia SK 49,00 5 422 110,65
19 Finland FI 338,10 5 357 15,84
20 Ireland IE 69,80 4 435 63,54
21 Lithuania LT 62,70 3 401 54,24
22 Latvia LV 64,60 2 366 36,63
23 Slovenia SI 20,30 2 012 99,11
24 Estonia EE 43,70 1 315 30,09
Dominanta Base & Direct Group 2013 14 www.dominanta.com.pl Russia Poland Hungary Czech Ukraine Others 30% 23% 15% 13% 7% 12% POLAND accounts for nearly 25% of the POLAND accounts for nearly 25% of the region region ’ ’ s total advertising expenditures. s total advertising expenditures. Dominanta Base & Direct Group 2013 15 www.dominanta.com.pl Large market and good/stable macro economics • Poland has a stable economical platform with stable low inflation, low interest rates and solid growth • Strategically located base for further expansion to the north, south, west and east • Large investments from EU’s structural funds • The only country to note positive GDP during the recesion Large potential and high attractiveness Good geographical location Large Large potential potential Dominanta Base & Direct Group 2013 16 www.dominanta.com.pl Large resources of educated staff Large resources of educated staff Strategic location and market size Strategic location and market size Low cost of personnel Low cost of personnel Future growth and development Future growth and development WHY POLAND ? Can you afford not having checked the Polish market? It’s time to capture the opportunity and get into the fast lane NOW! There are two ways to take on the opportunity: “Find more excuses or roll up your sleeves” There are two ways to take on the opportunity: “Find more excuses or roll up your sleeves” TO REMEMBER TO REMEMBER … … Dominanta Base & Direct Group 2013 17 www.dominanta.com.pl A A dditional dditional arguments arguments for for entering entering Poland Poland with with DB&D DB&D Group Group Our oficess: •Poland – main office (Middle & Northern Europe) •England
– branch office (Westen Europe) Agencies: •Russia
(Estern Europe) •Hungary
(Southern Europe) Strategic position - bridgehead to new markets Dominanta Base & Direct Group 2013 18 www.dominanta.com.pl Good Good
place for business place for business Why Why Poland Poland with with Dominanta Dominanta Base & Direct Group? Base & Direct Group? Dominanta Base & Direct Group 2013 19 www.dominanta.com.pl • Operates in Poland and expands in the region: Russia, Hungary, Czech Republic, Romania, Ukraine, Slovakia and Baltic countries • Media selection in C&EE • B2B and B2C lists brokerage: tailor-made offers • Fulfillment • New media – wide acceptance Dominanta Base & Direct Group business is to maximize your marketing activities and help you reach your sales targets. Dominanta Dominanta Base & Direct Base & Direct Group Group Dominanta Base & Direct Group 2013 20 www.dominanta.com.pl Lists brokerage and database management Media selection and cost optimization Fulfilment and operations DM consulting D D ominanta ominanta B B ase ase & & D D irect Group irect Group - - w w e have completed the puzzle e have completed the puzzle Dominanta Base & Direct Group 2013 21 www.dominanta.com.pl • Since 2006 Dominanta Base&Direct Group is the only Polish member of Inter Direct Network Inter Direct Network Inter Direct Network Inter Direct Network – an international network of independent DM agencies which comprises 30 agencies in 55 countries throughout the world! Agency membership is by selected invitation only – member agencies must meet the certain criteria. • To serve our foreign customers better, we have opened a branch office -DB&D Ltd. in Ashford, Kent, UK. We are now just 38 min. from London, 75 min. from centre of Paris and 90 min. from Brussels! Together Together we reach out to the world! we reach out to the world! Dominanta Base & Direct Group 2013 22 www.dominanta.com.pl Agnieszka Waszkiewicz Mateusz Melka Tomasz Kostyra The Management Team : The Management Team : experienced, ambitious experienced, ambitious , , well balanced well balanced and and hands hands - - on on Dominanta Base & Direct Group 2013 23 www.dominanta.com.pl Start with a plan Establish a pre- calculation of each DM campaign Start with the test only if the financial goals from calculation are achievable Evaluate creative and product offers with combination which best attracts targeted segments Test, analyze results and modify We stick to the basics We stick to the basics to avoid costly mistakes to avoid costly mistakes Dominanta Base & Direct Group 2013 24 www.dominanta.com.pl • Utilise our 20 year international C&EE experience • Proven, expanding customer base •Strong relationships with key and
• Ability to provide „local look” in the region • Rapid reaction to customers needs • Existing management and
•Our knowledge of local rules and regulations strongly reduces customers’ time to market •The DM industry is still growing dynamicly •DM growth in the region exceeds GDP percentage growths •Very little cross-border DM activities in the region •Local competitive cost advantages •Abolished custom formalities allows free movement of materials •Bridge to the countries further East DM market opportunities DM market opportunities in C&E in C&E E E urope urope DB&D DB&D ’ ’ s s chances chances Dominanta Base & Direct Group 2013 25 www.dominanta.com.pl Dominanta Dominanta Base & Base & Direct Direct Group Group – – main main office office : : ul. Canaletta 4, 00-099 Warszawa, Poland Tel. +48 22 827 75 12 a.waszkiewicz@dominanta.com.pl t.kostyra@dominanta.com.pl Branch Office Branch Office DB&D DB&D Ltd Ltd . . 17 Lodgewood Drive Ashford, Kent England TN254GA Tel. +44 797 562 9973 m.melka@dominanta.com.pl Thank you very much for your attention Thank you very much for your attention Be a part Be a part of of it it , , come come across across the the river river with with us us … … Download 129.08 Kb. Do'stlaringiz bilan baham: 
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