Qism I kirish uchun Elektron tijorat va


ISOL: NET-A-PORTER: KIYIM UCHUN MUVAFFAQIYAT


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1.1 ISOL: NET-A-PORTER: KIYIM UCHUN MUVAFFAQIYAT


Ayol 2000 dollarlik ko'ylakni onlayn sotib oladimi? sinab ko'ryapsizmi? Net-a-Porter (Buyuk Britaniya onlayn-chakana sotuvchisi, "Net" nomi bilan tanilgan) unga pul tikdi va buni isbotladi hozirgi ayollar o'z liboslarini sotib olishadi (uchun muvaffaqiyat) onlayn, ayniqsa hashamatli kiyim bo'lsa va aksessuarlari kabi xalqaro brendlardir Jimmi Cho yoki Kalvin Klein.



14 1 Umumiy koʻrinish ning Elektron Savdo







  • Offered an online fashion magazine

  • Discovered what customers really want via social networks (Chapters 7 and 8) and fulfilled their needs

  • Offered large discounts

  • Developed a presence on Facebook and app for iPhone

  • Has 630,000 followers on Google + (February 2014)

  • Has five million visitors each month (February 2014)

  • Experiences 750,000 downloads per month on iPhones

  • Started augmented reality shopping win- dows in several global cities as of 2012 (see digitalbuzzblog.com/net-a-porter- augmented-reality-shopping-windows). At this same site you can watch the video “Window Shop” and download the Net-a- Porter iPhone/iPad app.
The Imkoniyat


Qachon gapirish haqida elektron tijorat (EC), eng odamlar onlayn kitoblar, vitaminlar sotib olish haqida o'ylab ko'ring, CD yoki boshqa tovarlar. Va bu haqiqatan ham odamlar 1990-yillarning o'rtalarida, qachon sotib olgan edi EC boshlangan. Lekin ichida 2000, Natali Massenet, a moda - ion jurnalist, tufayli imkoniyat ko'rdi Blue Nil kabi hashamatli onlayn-do'konlarning muvaffaqiyati ( 2 -bobga qarang ) va bu professional ayollar bor juda band va tayyor uchun qil Ko'proq pur- onlayn ta'qib qilish.


The Yechim


Natali qaror qildi uchun ochiq a onlayn biznes uchun lyuks- uri moda. U yaratilgan a keng qamrovli, ijtimoiy- yo'naltirilgan elektron quyish sayt, nomlash bu Net-a-Porter.


Ko'ra uchun net-a-porter.com , Brodi ( 2009 ), va Rou ( 2010 ), the kompaniya:




  • Opened an e-tailing store

  • Offered merchandise from over 350 top designers; most offline stores offer few dozen

  • Offered its own designs in addition to others

  • Arranged global distribution systems to over 170 countries

  • Opened physical stores in London and New York to support the online business

  • Arranged same day delivery (Chapter 3) in London and New York and overnight delivery elsewhere

  • Organized very fast cycle time for pro- ducing and introducing new clothes and other products that match customers’ preference

  • Devised prediction methods of fashion trends based on customer feedback through social media

  • Ran online fashion shows

  • Developed superb inventory and sales tracking systems based on dashboards (see Chapter 13)
In 2010, the kompaniya boshlandi olish afzallik o'zgaruvchan ijtimoiy media muhiti the moda sanoati (Rowe 2010 ).

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