Some History: Some History


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Some History:

  • Some History:

  • 2000 AGCOM White Book on DTT

  • 2001 Law 66 (first introduction of DTT in Italy)

  • - frequency trading

  • - prevision of different licensing titles according to the operator business model

  • - points out the necessity of a DTT frequency plan

  • - definition of the DTT S/O date (2006)

  • 2001 AGCOM Decision 435/01

  • - sets the regulatory framework towards DTT start-up phase

  • - implementation of the previsions of Law 66 regarding different titles and conditions for: Network Ops, Service providers and Content Providers

  • - definition of the rules for PBS DTT roll-out



  • DTT authorization titles are in line with the digital value chain:

  • Network Operator: manages the DVB-T transmission network and its associated facilities

  • Content Provider: editor of the TV program (or content creator)

  • Service Provider: Management of the pay-TV bouquet, (aggregator packager) billing and customer management



  • Migration process to DTT in Italy:

  • Co-existence of terrestrial analogue and digital TV networks since end 2003

  • Existing major national analogue operators have implemented their own DTT Networks by exploiting frequency trading:

  • As a consequence, a AGCOM adopted a two-step strategy:

  • “open” digital Mux to third parties (content providers, Ops with coverage deficit, etc.)

  • - AGCOM has issued a Call for tender relative to 40% of the transmission capacity of 5 National Mux

  • - AGCOM is going to assign about 12/14 capacity slots (DTT programs) to third parties winners of the contest

  • “transition” from the existing analogue TV system

  • - Based on SFN Networks to exploit as much as possible the frequency spectrum

  • - First switch-off is Sardinia (31 October 2008)



DTT in Italy (2004)

  • DTT in Italy (2004)

  • Number of FTA programmes: about 14 (21)

  • No PPV

  • No MTV

  • About 400 transmitters for the DTT Network on the whole Italian territory

  • About 300.000 decoders/STB sell-out



STB sale development:

  • STB sale development:

  • - More than 8 million DTT STB sold at beginning 08

  • - More than 3 millions STB sold in last 3 years

  • ° Data source: GFK Marketing Services Italia

  • Integrated STB (IDTV)

  • - recent “explosion” of IDTV sales

  • ° Data source: GFK Marketing Services Italia





AGCOM ongoing activities related to the enhancement of the DTT regulatory framework:

  • AGCOM ongoing activities related to the enhancement of the DTT regulatory framework:

  • Definition of the Call for Tender for the release of 40% of transmission capacity of DTT Networks to “new” content providers

  • Contest completed and about new 12/15 TV “new” programmes will be soon assigned by AGCOM to 5 existing Mux under such procedure



Managing analogue switch-over:

  • Managing analogue switch-over:

  • DTT switch-over acceleration due to the new DTT switch-over plan

  • Final S/O: 2012 (to be completed with the two remaining regions: Sicily and Calabria)

  • Definition of a gradual switch-over based on 16 geographical areas

  • Transition Plan based on:

  • - optimization of infrastructure compatibility

  • - guarantee continuity among neighbouring areas

  • - equilibrated repartition among North, South and Centre of Italy in the S/O sequence

  • - homogeneous repartition of S/O sequence with reference to socially or economically needy families

  • - reduction of annoyances/discomforts for citizens during the DTT switch-over

  • Calendar definition (next slide) sets up the path towards DTT switch-over





Sardinia switch-off:

  • Sardinia switch-off:

  • Sardinia final switch-off is set on 31/October and hence Sardinia will be the first Italian region where analogue broadcasting will be completely turned off

  • AGCOM has defined the frequency assignment plan (Delibera n. 53/08/CONS) for the Sardinia region:

  • - definition of the criteria to assign frequencies

  • - list of frequencies to be utilized in the Sardinia region

  • - list of the sites to be utilized for DTT

  • - frequency/Mux assignment typology

  • - coverage for each DTT Mux



Sardinia DTT Mux subdivision:

  • Sardinia DTT Mux subdivision:

  • National Mux: 21 (all SFN with the exception of the PBS 4-MFN Mux)

  • Regional Mux: about 10 (all SFN, with coverage at most equal to 80% of the Sardinia population)

  • Local Mux: about 8 (with local coverage and reduced number of transmitters)



Sardinia switch-over process will last from 15/10 to 31/10 to allow broadcaster to implement the conversion (A/D) for each infrastructure:

  • Sardinia switch-over process will last from 15/10 to 31/10 to allow broadcaster to implement the conversion (A/D) for each infrastructure:

  • A detailed calendar has been defined:

  • - subdivision of the Sardinia Region in 4 sub-areas where the S/O shall last from a minimum of 2 days up to a maximum of 5 days

  • - date of analogue S/O for each local jurisdiction in the local sub-area

  • - definition of the technical data associated to infrastructure conversion (A/D)

  • Definition of an intervention program to aid Sardinia citizens during the switch-over (dissemination of information, financial aid, collaboration with local institutions, etc.)



ALES ARBUS ARMUNGIA ASSEMINI

  • ALES ARBUS ARMUNGIA ASSEMINI

  • BALLAO BARESSA BARRALI BARUMINI

  • BURCEICAGLIARI CAPOTERRA COLLINAS DECIMOMANNU

  • DECIMOPUTZU DOLIANOVA DOMUS DE MARIA

  • DOMUSNOVAS DONORÌ ELMAS ESCALAPLANO

  • ESCOLCA ESTERZILI GADONI GENONI

  • GENURI GERGEI GESICO GESTURI

  • GONI GONNOSFANADIGA GUAMAGGIORE

  • GUASILA GUSPINI IGLESIAS LUNAMATRONA

  • MANDAS MARACALAGONIS MONASTIR

  • MONSERRATO MORGONGIORI MUSEI

  • NURAGUS NURALLAO NURAMINIS NURRI

  • ORROLI ORTACESUS PABILLONIS PAU

  • PAULI ARBAREI PERDASDEFOGU PIMENTEL

  • POMPU PULA QUARTU SANT'ELENA

  • QUARTUCCIU SADALI SAMASSI SAMATZAI

  • SAN BASILIO SAN GAVINO MONREALE

  • SAN NICOLÒ GERREI SAN SPERATE

  • SANLURI SANT'ANDREA FRIUS SARDARA

  • SARROCH SEGARIU SELARGIUS SELEGAS

  • SENORBÌ SERDIANA SERRAMANNA

  • SERRENTI SERRI SESTU

  • SETTIMO SAN PIETRO SETZU SEULO SIDDI

  • SILIQUA SILIUS SINI SINNAI

  • SIRIS SIURGUS DONIGALA

  • SOLEMINIS SUELLI TUILI TURRI

  • USSANA USSARAMANNA UTA

  • VALLERMOSA VILLA SAN PIETRO VILLA VERDE

  • VILLACIDRO VILLAMAR VILLAMASSARGIA

  • VILLANOVA TULO VILLANOVAFORRU

  • VILLANOVAFRANCA VILLASALTO VILLASOR VILLASPECIOSA



Mobile Television (MTV):

  • Mobile Television (MTV):

  • MTV Public consultation carried by AGCOM in 2005

  • AGCOM Decision n. 266/06/CONS (16 may 2006)

  • Decision principles:

  • - Technological Neutrality (with regards to standard to be adopted)

  • - Same basic principles apply which regulate DTT, SAT and IPTV

  • - Authorization titles based on MTV value chain

  • - MTV frequency range: UHF band



AGCOM Decision n. 266/06/CONS:

  • AGCOM Decision n. 266/06/CONS:

  • Authorization to provide MTV content

  • Underlying principle: the same rules defined to DTT content providers apply to MTV content providers

  • The same constraints in terms of:

  • - copyright,

  • - pluralism

  • - competition rules

  • Operators already on SAT and IPTV present a simple declaration to become MTV operators

  • Service providers need an authorization to start commercial services



AGCOM Decision n. 266/06/CONS:

  • AGCOM Decision n. 266/06/CONS:

  • Digital TV Network operator license allows broadcasting services towards mobile terminals

  • In the start-up phase each network operator can operate at most 1 frequency block in the UHF spectrum for MTV services

  • The some constraints as DTT apply to digital TV Network operator licensees (e.m. limits, infrastructure sharing, etc.)





Three MTV commercial offers actually available in Italy:

  • Three MTV commercial offers actually available in Italy:

    • H3G: La 3 TV
    • Vodafone: Vodafone SKY TV
    • TIM: TIM TV
  • Two MTV networks managed by:

    • Mediaset: wholesale offers to TIM and Vodafone
    • 3lettronica Industriale to H3G (same group)


Market growth lower than expected: at the moment 118mln €

  • Market growth lower than expected: at the moment 118mln €

  • According to Idate estimation, the Mobile Tv market revenues in Italy will be about 828 mln€ in 2010.



Clear definition of national strategy

  • Clear definition of national strategy

  • Clear identification of responsibilities among institutional players and with industry

  • Clarity in regulation promoting competition and cultural diversity

  • Clarity in co-existence rules of digital and analog broadcasting

  • Clarify that access to multiplex is guaranteed in fair and equitable terms to conent providers

  • Clarity in the calendar of firm (but credible) dates for the regional switch-off

  • Clear radio-frequency spectrum policy promoting innovative technical solution

  • Clear information and assistance to end-users on the whole process

  • Clarity in the subsidy policy to lower income families for the adoption of digital technology



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