The internet and new technologies


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The internet and new technologies

  • Google Chrome
  • Facts about Google:

Search Google Web Search Google Blog Search Google News Google Health Google Book Search Scholar Google Finance Google Maps Google Images Google Video Google Earth Google Sky Goog-411 Google Alerts Google Patent Search Google accelerator

  • “Google's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.”
    • Jon Swartz and Byron Acohido, USA TODAY, February 4, 2008, p. 2B

Advertising Adwords (runs targeted ads around Google's search) results Adsense (contextual linking service) Doubleclick Feedburner (feed and blog advertising network) Google Airwaves (automatically connects advertisers with radio stations)

  • Advertising provides 99% of Google’s Revenue
  • “Today, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.”
    • Lohr, Steve, International Herald Tribune, October 13, 2007, p. 19
        • Personalization and organization
  • IGoogle
  • Google Notebook
  • Google Custom Search
  • Google Reader
  • Google Translate
  • Office Software (Google Apps)
  • Google Docs
  • Google Sites
  • Google Calendar
  • Google Desktop
  • (search and personalize your computer)
  • Google Glossary
  • Sketchup 3-D form creation (@Last Software)
  • Gapminder’s Trendalyzer Software: visualization graphics
  • Communication
  • Gmail
  • Postini: email security and anti-spam service
  • Google Talk
  • Google Groups
  • Orkut.com
  • OpenSocial standard
  • (which will link applications across major social-networking sites)
  • Jaiku
  • (microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.)
  • Dodgeball
  • (social-networking software for mobile devices)
  • Google Mobile
  • Google SMS
  • Google Maps Mobile
  • Android operating system for mobile phones

Video YouTube Google Video

Blogs Blogger Measure Map (A statistics and analytics package geared more towards blogs than other web sites)

Wiki Knol Jotspot

Photographic Imaging Picasa Panoramio (photo tagging and photo sharing site) Videogames JASS Inc.

Shopping and Electronic Payment Google Product Search Google Checkout Google Payment Corporation Allpay (provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions)

Airwaves Google Spectrum Investments Inc.

Computation Google Code

Browsers CHROME

  • Google Data Center, Oregon
  • Google built 5 new datacenters in 2006 in the U.S., with an average of over 8,000 servers per datacenter. By June 2006 Google had an estimbated 550,000 servers worldwide.
  • Google’s search goes out to sea
  • Google is investing in orphaned cable networks
  • What does it mean?
  • Google’s shares crested $747.24 in November, 2007
  • Microsoft is worth $270 billion
  • Google is worth $160 billion. Microsoft’s software market, however, offers weaker growth prospects.
  • Google Earnings Top $5.37 Billion in Revenue Q2 2008
  • Google Search To Surpass Size of Microsoft Windows in 2009
  • “Google's search business will be larger and more profitable than the most profitable and legendary monopoly in history--Microsoft Windows. (Just Google's search business--that doesn't even include AdSense).”

Evolution of a Mass Medium

  • THREE STAGES OF MASS MEDIA
  • Novelty Stage
  • Entrepreneurial Stage
  • Mass Medium Stage

Internet History:

  • 1. Novelty Stage
  • 1954

Internet History:

  • 1. Novelty Stage
  • 1964

Internet History:

  • 1. Novelty Stage
  • Packet Switching/Leonard Kleinrock (1959-1962) (video)

DISTRIBUTED NETWORK

Internet History:

  • 1. Novelty Stage
  • Packet Switching/Leonard Kleinrock (1959-1962) (video)
  • ARPANET
  • UNIX (video)
  • USENET (Video)

Internet History:

  • 2. Entrepreneurial Stage
  • National Science Foundation (NSF) uses the Internet to link Universities, researchers

Internet History:

  • 3. Mass MEDIA stage
  • 1992: CERN labs
    • the world's largest particle physics laboratory
  • Technology Transfer at CERN
  • Tim Berners Lee/CERN
  • 1992: lee invents HTML
  • Hyper Text Mark Up Language

Internet History:

  • 1993: Mosaic
  • =first image-based
  • Internet browser

Internet History:

  • 1994: Netscape

Internet History:

  • 1995: Internet Explorer

Internet History:

  • 1995: Internet Explorer
  • In 1994, a mere 3 million people were connected to the Internet.
  • By 1995: 24 million were connected.
  • The Internet had become a mass medium
  • Killer Application: the Web and its graphic interface
  • WWW
  • Educators discover the Internet: 1995
  • Clinton and the “EDUCATIONAL CHALLENGE: All schools wired by 2000

Net Day: 1995

  • The Road Ahead by bill gates, 1995
  • No More road: Mci commercial (1994)
  • Microsoft Commercial (1996)
  • Hello America: MCI (1997)
  • There is no Race: MCI (1997)
  • A Revolution: ORACLE, 1998
  • ADVERTISING THE INTERNET AS A KEY TO EDUCATION
  • The internet became a mass medium Faster than any mass medium before it.
  • MAPPING THE INTERNET
  • How does it work?

Mapping the Internet

  • World Wide Web
  • Internet Service Providers

Mapping the Internet

  • World Wide Web
  • Internet Service Providers
  • AOL, Netzero, Comcast, Earthlink, Satellite, WiREless
    • MEDIACom
    • local cable companies (CFU)
    • AOL BEGAN IN 1985 BUT TOOK OFF IN 1995

Mapping the Internet

  • World Wide Web
  • Internet Service Providers
  • Browsers

Mapping the Internet

  • World Wide Web
  • Internet Service Providers
  • Browsers
    • --Internet Explorer (1995), Safari, FIREFOX, Opera, CHROME…

Mapping the Internet

  • World Wide Web
  • Internet Service Providers
  • Browsers
  • Directories
    • Yahoo! (1994)
    • 1996, 1998. 2003, 2008
    • Open Directory Project
    • Intute, rod Library

Mapping the Internet

  • World Wide Web
  • Internet Service Providers
  • Browsers
  • Directories
  • SEARCH ENGINES

In the beginning, there were five: (1995-2003)

  • In the beginning, there were five: (1995-2003)
  • Alta Vista: 1995
  • Inktomi: 1995
  • Google: 1998
  • All the web: 1999
  • Teoma: 2000

Search Engines: 1995-2003

  • Search Engines: 1995-2003
  • Based on keyword search

Google’s algorithmic Search (based on page rank) dominates the industry

  • Google’s algorithmic Search (based on page rank) dominates the industry
  • GOOGLE (#1 by a mile)
  • Yahoo (Which bought Inktomi, Altavista, alltheweb, and Overture in 2003)
  • MSN Live Search
  • Teoma (ask.com)
  • To summarize: the big 4 search engines today:
  • Keyword search = killer application for Online advertising
  • $$$$$$$
  • (banner ads…vs….keysearch)

Mapping the Internet

  • Email and Instant Messaging Systems, blogs…..

Vs.

  • WEB 1.0
  • The web between
  • 1994-2004
  • WEB 2.0
  • Today

WEB 1.0 is about Reading Companies client-server HTML home pages Lectures Advertising services sold over the web Encylopedia Britannica KUNI LIVE ABC.com

  • Web 2.0 is about
  • Writing
  • Communities
  • peer to peer XML
  • Blogs
  • Conversation
  • word of mouth
  • web services
  • Wikipedia
  • Pandora
  • Youtube
  • Facebook and Twitter
  • Brave New World of Digital Intimacy by Clive Thompson
  • Think
  • pair
  • share
  • Do you need to stay on Facebook just to monitor what’s being said about you?
  • Is participation on FB optional or not? If you don’t dive in, will people define you? Do you feel you HAVE to be on FB?
  • Can you imagine a Facebook for children in kindergarten, and they never lose touch with those kids for the rest of their lives? What’s that going to do to them?
  • With more self-disclosure via facebook, have you become more reflective?
  • If you grew up in a small town (in Iowa?), are there some similarities between that and Facebook?
  • Some facts about facebook
  • Mark Zuckerberg, now 24, founded Facebook 2 years agoin his dorm room at Harvard
  • site quickly amassed nine million users.
  • Early version: took a long time to search friends’ sites, used to be more private
  • enter newsfeed: not so public--YIKES!--people hated it
    • ZUCHERBERG Adapted FB to choose HOW public you want your information
    • People loved it
  • “The bits of trivia that News Feed delivered gave them more things to talk about — Why do you hate Kiefer Sutherland? — when they met friends face to face in class or at a party.”
  • Some facts about facebook
  • People felt more connected to friends
  • FB now has 100 million users
  • People are drawn to incessant online contact: social scientists call it “ambient awareness.”
  • Microblogging: posting tiny updates of what you’re doing.
  • Who cares about what you’re doing?
    • Lots of people.
    • Feel more connected….sense the rhythm of friends lives so much better
    • On their own, updates are insignificant, but over time….
  • Similar pattern evident w/ mobile phones
  • questions about facebook
  • What sort of relationships are FB friends?
  • What does it mean to have hundreds of “friends” on Facebook?
  • What kind of friends are they, anyway?
  • thinking about facebook
  • “Dunbar number”: human groupings naturally tail off at around 150 people
  • “sociality haS truly exploded in people’s “weak ties” — loose acquaintances, people they knew less well. It might be someone they met at a conference, or someone from high school who recently “friended” them on Facebook, or somebody from last year’s holiday party.”
  • “weak ties” greatly expand your ability to solve problems.”
  • thinking about facebook
  • Problems with such a huge expansion of weak ties?
  • “Psychologists and sociologists spent years wondering how humanity would adjust to the anonymity of life in the city, the wrenching upheavals of mobile immigrant labor — a world of lonely people ripped from their social ties. We now have precisely the opposite problem.”
  • “On the internet: nobody knows if you’re a dog no longer applies….”If anything, it’s identity-constraining now…You can’t play with your identity if your audience is always checking up on you.”

Media Convergence

  • Nokia 98

Free Expression, Security, Access

  • Inappropriate material

Free Expression, Security, Access

  • Inappropriate material
  • Privacy/information secuity
    • Spam
    • Phishing
    • Datamining/cookies
    • Keylogging
    • Spyware
    • hacking

Free Expression, Security, Access

  • Inappropriate material
  • Privacy/information secuity
    • Spam
    • Phishing
    • Datamining/cookies
    • Keylogging
    • Spyware
    • Hacking
  • Digital Divide

Web 3.0?

  • Semantic Web--even more connected
  • Commercialism--even more commercial
  • Linux
  • penguin

Web 3.0?

  • Epic 2014

Web 3.0?

  • Internet Archive
  • Keeping content accessible
  • Digital archiving movement
  • OPEN SOURCE SEARCH ENGINES
  • LUCERNE + NUTCH
  • KODERS

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