The roi study


SMI data provides a representative picture of actual media mix


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SMI data provides a representative picture of actual media mix


Actual media spend from booking data provided by 65% of UK agencies

Data across all above the line media

Detailed breakdown of digital spend across display, video and paid search

Breakdown of newsbrand spend across print and digital

Source: SMI (Standard Media Index)

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A meta analysis of econometric models



The ROI study: methodology

Econometrics – identifying and assigning a weight to the ingredients driving sales


Advertising x medium and message

PR, Media mentions, Buzz

Pricing vs competitors

Store universe changes

Product/Range changes

Brand awareness/perceptions

Competitor marketing

Competitor routes to market

Technological change

Seasonality

Economic change

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