Tourist destination in the organization of hotel services Destination Management and why it's important

Tourist destination in the organization of hotel services

Destination Management and why it's important

Destination Management (DM) involves the management of all aspects of a destination that contribute to a visitor’s experience, including the perspectives, needs and expectations of: visitors Māori/iwi/hapū tourism industry wider businesses local residents central & local government.

DM brings together different stakeholders to achieve the common goal of developing a well-managed, sustainable visitor destination. It is an ongoing process that requires destinations to plan for the future and considers the social, economic, cultural and environmental risks and opportunities.

Adopting a DM approach enables communities and destinations to respond to changing conditions and determine the type of tourism they would like to have and the benefits they would like to receive, taking an active role in managing these.

Every region is different, with unique attributes, assets, challenges and opportunities. There is no ‘one-size-fits-all’ approach to DM; solutions should be customised for the destination. However, we can learn from international experiences and enable productive, resilient, inclusive and sustainable destinations across New Zealand-Aotearoa, creating better value for visitors and residents alike.

Making the most of the benefits of tourism Tourism helps to support local jobs and adds diversity, vibrancy and prosperity to communities. Whilst New Zealand has seen steady growth, visitor numbers and spending have not been distributed evenly across regions and the percentage share of international visitors travelling to the non-gateway regions has remained unchanged over the past several years.