Two Perspectives of Products/Services and Experiences


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Two Perspectives of Products/Services and Experiences

  • Two Perspectives of Products/Services and Experiences

  • Going to Market

  • Tips on Making Change Happen

  • Experimentation and Innovation



Your Perspective

  • Your Perspective



Coffee Beans

  • Coffee Beans

  • Less than $1 /pound wholesale

  • A couple of cents/cup.



Some processing and ready to drink.

  • Some processing and ready to drink.

  • A couple of cents a cup…



HTM Café

  • HTM Café

  • $1.65 per 16 oz



Starbucks

  • Starbucks

      • The third place
  • Triple Grande non fat no whip mocha $4.49



Café Florian









Partners in Marketing





Understand how your consumers find you…

  • Understand how your consumers find you…

  • Don’t overlook “low hanging” fruit…



Establish a sense of urgency

  • Establish a sense of urgency

  • Create a guiding coalition

  • Developing a vision and strategy

  • Communicating the change vision

  • Empower broad based action

  • Generate short term wins

  • Consolidate gains and produce more change

  • Anchor new approaches



But

  • But

  • Stops the conversations

  • Show you aren’t listening



Jonathon Day

  • Jonathon Day

  • Purdue University | Purdue Tourism and Hospitality Research Center

  • jonday@purdue.edu





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