Variant 16 What is the difference between tangible and intangible incentives?


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3.What is the difference between tangible and intangible incentives?
The first thing that comes to mind when we hear the word “reward” is money. People love to be rewarded, and that reward, otherwise called incentives, is the driving tool that motivates us to take on a certain task or push ourselves to do better in business or otherwise. Employee incentives assure employees that their hard work and dedication will be recognized. It encourages employees to create high-quality work. Thus, the productivity of an organization increases substantially. In this article, therefore, we’ll be discussing the concept of incentives, and how they can boost employee performance.

Incentives are the forces that push us to do something. Just as a car needs fuel to move, we need incentives to get a better result. These are the factors that trigger our actions. Incentives persuade us to behave in a certain way.


The main purpose of incentives in business is to attract and retain customers to increase the business’ sales growth and profit. The more cumulative sales made, the more cumulative profit the business makes.

Incentive programs in business also influence buyers’ behavior positively, when it comes to success, buyers are the biggest influence on your business so setting up a strategy on how u run your business attracts more customer


The motivation of your sales team is another purpose of incentives in business. Incentives in business boost engagement among your sales team.


Incentives in business establish an expressive bond between the customer and the business.


Businesses can also use incentives to optimize every aspect of their marketing funnel, including customer loyalty, sales meeting, etc.


What are tangible incentives?


Tangible incentives are physical rewards that can be seen, touched, or used, such as merchandise, gadgets, or trips.

What are intangible incentives?


Intangible incentives are rewards that are not physical and cannot be seen or touched, such as recognition, praise, or a sense of accomplishment.
External rewards can be a good way to get someone to work harder at something they aren’t very interested in. And most of all, we shouldn’t ignore the effect that external rewards have on our own motivation.

While incentives are usually thought of as a tool for boosting motivation, some research suggests incentives might sometimes have the opposite influence. Financial incentives may not be as effective in the long term. Superficial rewards, such as money, may not be helpful in all contexts, particularly ones that propose long-term behavior change, such as quitting smoking. There are instances when quitting smoking even just in the short term can be effective. Finally, care needs to be exerted when using incentives.



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