What is promotion and marketing
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9. A. 9. B. 25. 02. 25. 02 What is promotion and marketing? Greeting Cheking the register product - maxsulot persuade - ko‘ndirmoq marketing - marketing advertise - reklama qilmoq customer - iste‘molchi client - mijoz Activity la Obiective: to stimulate PP ideas about the topic work in pairs. They take turns to ask and answer questions. When pairs have discussed all the questions,ask some to report back noting any key words used by PP on the BB. Activity l b Objective: to practise using the Wordlist find the words in the Wordlist and check the translation. Product ['prodAkt] мах,сул; махсулот; Persuade [pa'sweid] кундирмок, рози килдирмок III. Main Part Activity 2a Obiective: to introduce the key vocabulary of the unit #match the three words with their definitions. Help them to see the relationship between them. Advertising is one method of promotion. Bothadvertising and promotion are partof marketing. Key: la 2c 3b IV. Post - activity Activity 2b Objective: to encourage PP to talk freely about products and why they bought them work in pairs They should think of some products they bought recently and then tell each other why they bought them Possible reasons for buying are given in the cloud. Grammar: Gerundiy -gerund Activity 2c. Complete the following sentences with an appropriate conditional clause. 1 If I won £1 ,000,000, .1 would buy myself villa by the sea 2 If you do well in the interview, ................... .. ....... . ...........•....•................... 3 If you had caught the bus, ......•.•........................•.......••..............•...•......... 4 Should you see Jane tonight, ........•..••.......•......................•........•........•••.... 5 But for him, I ................................................................................... . 6 Unless you take a taxi, .....................•.............•..•........ 9 Only if David ............................... (arrive) home soon, will we go to the cinema. 10But for one mistake, Brian ............................... (get) all the questions correct on the test. V. Giving the homework Ex 1,2 P. 80 Deputy director on educational affairs: ____________ Signature ____ 9A. 9. B. 26. 02. 26.02 SPECIAL OFFERS I. Org. moment: - greeting - checking up the register - checking up the homework Ex 1,2 P. 80 II. Pre -activity PROCEDURE OF THE LESSON: Activities l a and l b Objective: to stimulate ideas and opinions and introduce some key vocabulary on the topic give you the examples of any promotions they found at home. Add your own examples. Distribute the promotions among the groups. # find examples of the different kinds of promotion. When they have finished, groups can exchange promotions. Then ask groups to report back. Finally ask individual PP to give their answers to the questions in Activity lb. III. Main Part Activity 2b Objective: to practise reading for detailed information Make sure PP read the four questions before they read the text. Check the answers when all or most of the class have finished. Key: 1 Because they want to win customers by being the first to use a new technique. 2 By matching the two halves of a bank note. 3 By only printing a limited number of matching halves. 4 Sales increased by over 50% m ten weeks and motorists continued to buy Shell products even after the promotion had finished. IV . Post - activity Activity 3 Objective: to practise reading and understanding real texts found on products and promotions look at pictures of real promotions and answer the questions. Suggestion: I f you can find more examples of promotions, bring them to the class. Activities 4a and 4b Objective: to practise group planning, reachmg a consensus and reporting work in groups. They should imagine that they are going to set up a new company. They must decide on a name for their company and a product they will manufacture. They should also discuss product price and how it will be marketed. As groups discuss you should monitor and prompt in the usual way. When groups have finished ask them to report back. V . Giving the homework: Ex 1 P. 80 V. Evaluation giving marks VI. Conclusion The results of the lesson Deputy director on educational affairs: ____________ Signature _
27. 02. 26.02 SPECIAL OFFERS I. Org. moment: - greeting - checking up the register - checking up the homework Ex 1,2 P. 80 II. Pre -activity Activities l a and l b Objective: to stimulate ideas and opinions and introduce some key vocabulary on the topic give you the examples of any promotions they found at home. Add your own examples. Distribute the promotions among the groups. # find examples of the different kinds of promotion. When they have finished, groups can exchange promotions. Then ask groups to report back. Finally ask individual PP to give their answers to the questions in Activity lb. III. Main Part Activity 2b Objective: to practise reading for detailed information Make sure PP read the four questions before they read the text. Check the answers when all or most of the class have finished. Key:
1 Because they want to win customers by being the first to use a new technique. 2 By matching the two halves of a bank note. 3 By only printing a limited number of matching halves. 4 Sales increased by over 50% m ten weeks and motorists continued to buy Shell products even after the promotion had finished. IV . Post - activity Activity 3 Objective: to practise reading and understanding real texts found on products and promotions look at pictures of real promotions and answer the questions. Suggestion: I f you can find more examples of promotions, bring them to the class. Activities 4a and 4b Objective: to practise group planning, reachmg a consensus and reporting work in groups. They should imagine that they are going to set up a new company. They must decide on a name for their company and a product they will manufacture. They should also discuss product price and how it will be marketed. As groups discuss you should monitor and prompt in the usual way. When groups have finished ask them to report back. V . Giving the homework: Ex 1 P. 80 V. Evaluation giving marks VI. Conclusion The results of the lesson Deputy director on educational affairs: ________ Signature _ 9. A. 9. B 3.03. 3.03 THE POVER OF ADVERTISING I. Org. moment: Aims Competences Type and methods of the lesson Required equipment Educational: to practise Present Simple; Conditionals II Developing: to practise reading for gist and specific information; to practise writing advertising slogans Socio-Cultural: to learn about advertising; to interpret and describe one‘s reactions to adverts Learning outcomes for English competence C1, C2, C3, C4: At the end of the lesson pupils will be able: * To know conditional 2 ( I f you did ... I would do) wh-questions, Past, Present Simple * To read and translate the text for detailed info * To discuss the question related to the topic Type of the lesson: non- standart
Methods of the lesson: frontal, pair and group work dictionary - greeting - checking up the register - checking up the homework To make up sentences II. P r e —activity O B Find the mistake in each sentence and correct it. If I got stuck in a lift. I‘d to be scared. I f I g o t stuck in a lift, I ‘d be scared. l I‘d do things differently if I have my life again. i I‘d buy a dog if I wouldn‘t live in a city. 3 What you do if you saw an accidentin the street? 4 If Karla studied more, she would passed her exams. 5 If I would had Pete‘s address. I‘d send him a birthday card. 6 People would understand me more easily if my English is better. 7 What would you take you went on a cycling holiday in France? 8 If you would had more time, would you read more? III. Main Part PROCEDURE OF THE LESSON: Complete the sentences with the correct Second Conditional form of the verbs in brackets. We 'd m ove (move),to the country if our jobs w eren ‘t (not be) in the city. 1 If I _______ (have) some money, I __________(buy) this CO. 2 My jo b _______ (be) much easier if I _______ (speak) Spanish. 3 If h e _______ (get) up earlier, h e _______ (not be) late fo r w ork. 4 I _______ (feel) happier if my daughter _______ (phone) more often. 5 If yo u _______ (not work) so hard, you _______ (not be) so tired. 6 I _______ (do) an art course if I _______ (have) more time. 7 If I _________(find) a wallet in the street, I _________ (take) it to a local police station. 8 If I _________(fail) my exams, I _________ (retake) them in October. IV. Post - activity Somebody says the opposite of what they said earlier. Complete the replies. A: Tim likes chocolate. В: I thought you said Tim d id n ‘t (ike c h o c o la te ! 1 A: I‘m going home soon. В: I thought you s a id ... 2 A: We‘ll see Steve and Jim tomorrow. В: I thought you said ... 3 A: I don‘t have much tim e at the moment. В: I thought you said ... 4 A: They borrowed my car for the weekend. В: I thought you said ... 5 A: I‘ve talked to Tara. В: I thought you said ... V. Giving the homework. Ex 1 P 80 VI. Evaluation giving marks VII. Conclusion The results of the lesson Deputy director on educational affairs: ________________ Signature _____ 11. A. 11. B. 11. D 26.02. 27.02. 27.02 Lesson 1.A. What is Plagiarism? Educational: -to improve pupils’ awareness of plagiarism; types of plagiarism Developing: -to develop pupils’ listening and speaking skills, develop to report own ideas, I. Organizing moment: - Greeting. -checking register - to check homework II. Pre Activity Activity 1. Fill in the gaps with the words from the box. 1. If the main part of the sentence is positive, we add a question tag. 2. If the main part of the sentence is negative, we add a question tag. 3. If the sentence contains an verb or modal verb, we use that for the question tag. 4. The other exception is the verb . We use that for the question tag if it appears in the main part of the sentence. 5. If the main part of the sentence contains a different verb, we make the question tag using , in the correct form. Anwer key: 1. negative 2. positive 3. auxiliary 4. be 5. do III. Main part Activity 2. Write the correct verb to complete the question tag. Answer key: 1. isn’t it 2. was it 3. does he 4. can you 5. aren’t I 6. didn’t you 7. hasn’t she 8. do they 9. aren’t they 10. haven’t you Activity 3. Find and correct the mistakes in the tag questions. 1. We are late, do we? 2. He can’t swim, does he? 3. She was a student, isn’t she? 4. Thomas saw a movie, wasn’t he? 5. He couldn’t answer the question, did he? 6. Mr. Smith was late, wasn’t she? 7. They had dinner, were they? 8. Your sister bought a new house, didn’t it? 9. You don’t exercise, don’t you? 10. It’s three o’clock, aren’t it? V. Giving Homework. Make a list of vocabulary which you have learned today VI. Evaluation. Giving marks 11. A. 11. B. 11. D 29.02. 29.02. 29.02 What is Plagiarism? Educational: -to improve pupils’ awareness of plagiarism; types of plagiarism Developing: -to develop pupils’ listening and speaking skills, develop to report own ideas, I. Organizing moment: - Greeting. -checking register - to check homework II. Pre Activity Activity 1. Fill in the gaps with the words from the box. 1. If the main part of the sentence is positive, we add a question tag. 2. If the main part of the sentence is negative, we add a question tag. 3. If the sentence contains an verb or modal verb, we use that for the question tag. 4. The other exception is the verb . We use that for the question tag if it appears in the main part of the sentence. 5. If the main part of the sentence contains a different verb, we make the question tag using , in the correct form. Anwer key: 1. negative 2. positive 3. auxiliary 4. be 5. do III. Main part Activity 2. Write the correct verb to complete the question tag. Answer key: 1. isn’t it 2. was it 3. does he 4. can you 5. aren’t I 6. didn’t you 7. hasn’t she 8. do they 9. aren’t they 10. haven’t you Activity 3. Find and correct the mistakes in the tag questions. 1. We are late, do we? 2. He can’t swim, does he? 3. She was a student, isn’t she? 4. Thomas saw a movie, wasn’t he? 5. He couldn’t answer the question, did he? 6. Mr. Smith was late, wasn’t she? 7. They had dinner, were they? 8. Your sister bought a new house, didn’t it? 9. You don’t exercise, don’t you? 10. It’s three o’clock, aren’t it? V. Giving Homework. Make a list of vocabulary which you have learned today VI. Evaluation. Giving marks 11. A. 11. B. 11. D 2.03 29.02. 4.03 Lesson 2.A. What is Plagiarism? Educational: -to improve pupils’ awareness of plagiarism; types of plagiarism Developing: -to develop pupils’ listening and speaking skills, develop to report own ideas, I. Organizing moment: - Greeting. -checking register - to check homework II. Pre Activity Activity 1. Fill in the gaps with the words from the box. 1. If the main part of the sentence is positive, we add a question tag. 2. If the main part of the sentence is negative, we add a question tag. 3. If the sentence contains an verb or modal verb, we use that for the question tag. 4. The other exception is the verb . We use that for the question tag if it appears in the main part of the sentence. 5. If the main part of the sentence contains a different verb, we make the question tag using , in the correct form. Anwer key: 1. negative 2. positive 3. auxiliary 4. be 5. do III. Main part Activity 2. Write the correct verb to complete the question tag. Answer key: 1. isn’t it 2. was it 3. does he 4. can you 5. aren’t I 6. didn’t you 7. hasn’t she 8. do they 9. aren’t they 10. haven’t you Activity 3. Find and correct the mistakes in the tag questions. 1. We are late, do we? 2. He can’t swim, does he? 3. She was a student, isn’t she? 4. Thomas saw a movie, wasn’t he? 5. He couldn’t answer the question, did he? 6. Mr. Smith was late, wasn’t she? 7. They had dinner, were they? 8. Your sister bought a new house, didn’t it? 9. You don’t exercise, don’t you? 10. It’s three o’clock, aren’t it? V. Giving Homework. Make a list of vocabulary which you have learned today VI. Evaluation. Giving marks 11. A. 11. B. 11. D 4. 03. 5.03. 5.03 What is Plagiarism? Educational: -to improve pupils’ awareness of plagiarism; types of plagiarism Developing: -to develop pupils’ listening and speaking skills, develop to report own ideas, I. Organizing moment: - Greeting. -checking register - to check homework II. Pre Activity Activity 1. Fill in the gaps with the words from the box. 1. If the main part of the sentence is positive, we add a question tag. 2. If the main part of the sentence is negative, we add a question tag. 3. If the sentence contains an verb or modal verb, we use that for the question tag. 4. The other exception is the verb . We use that for the question tag if it appears in the main part of the sentence. 5. If the main part of the sentence contains a different verb, we make the question tag using , in the correct form. Anwer key: 1. negative 2. positive 3. auxiliary 4. be 5. do III. Main part Activity 2. Write the correct verb to complete the question tag. Answer key: 1. isn’t it 2. was it 3. does he 4. can you 5. aren’t I 6. didn’t you 7. hasn’t she 8. do they 9. aren’t they 10. haven’t you Activity 3. Find and correct the mistakes in the tag questions. 1. We are late, do we? 2. He can’t swim, does he? 3. She was a student, isn’t she? 4. Thomas saw a movie, wasn’t he? 5. He couldn’t answer the question, did he? 6. Mr. Smith was late, wasn’t she? 7. They had dinner, were they? 8. Your sister bought a new house, didn’t it? 9. You don’t exercise, don’t you? 10. It’s three o’clock, aren’t it? V. Giving Homework. Make a list of vocabulary which you have learned today VI. Evaluation. 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