|
Mundarija
|
|
|
Kirish......................................................................................................
|
2
|
1.
|
Xizmatlar marketing tushunchasi.............................................................
|
3
|
2.
|
Marketingning asosiy funktsiyalari va tamoyillari...................................
|
10
|
3.
|
Xizmatlar marketinggining tamoyillari va yo’nalishlari........................
|
15
|
4.
|
O’zbekiston turizm bozorida xizmatlar marketinggining takomillashtirish istiqbollari.....................................................................
|
22
|
|
Xulosa........................................................................................................
|
31
|
|
Foydalanilgan adabiyotlar......................................................................
|
|