Zahriddin Kurs: Amazonning etakchilik tamoyillari

Zahriddin Kurs:
Amazonning etakchilik tamoyillari
1. Mijozlarning obsessiyasi. Rahbarlar mijozdan boshlanadi va orqaga qarab ishlaydi. Ular mijozlar ishonchini qozonish va saqlab qolish uchun astoydil ishlaydi. Rahbarlar raqobatchilarga e'tibor berishsa-da, ular mijozlarga e'tibor berishadi.

2. Mulkchilik. Rahbarlar egalardir. Ular uzoq muddatli o'ylaydi va qisqa muddatli natijalar uchun uzoq muddatli qiymatni qurbon qilmaydi. Ular o'z jamoasidan tashqari, butun kompaniya nomidan harakat qilishadi. Ular hech qachon "bu mening ishim emas" demaydilar.

3. Ixtiro qiling va soddalashtiring. Rahbarlar o'z jamoalaridan innovatsiya va ixtironi kutadilar va talab qiladilar va har doim soddalashtirish yo'llarini topadilar. Ular tashqi tomondan xabardor, hamma joydan yangi g'oyalarni qidiradi va "bu erda ixtiro qilinmagan" bilan cheklanmaydi. Biz yangi narsalarni qilganimizda, biz uzoq vaqt davomida noto'g'ri tushunishimiz mumkinligini qabul qilamiz.

4. Rahbarlar juda haqli. Lekin har doim emas. Rahbarlar juda haqli. Ular kuchli mulohaza va yaxshi instinktlarga ega. Ammo ular turli nuqtai nazarlarni izlaydilar va o'zlarining e'tiqodlarini rad etishga harakat qilishadi.

5. O'rganing va qiziquvchan bo'ling. Rahbarlar hech qachon o'rganishni tugatmaydilar va har doim o'zlarini yaxshilashga intiladilar. Ular yangi imkoniyatlarga qiziqadi va ularni o'rganish uchun harakat qiladi.

6. Eng yaxshilarni yollash va rivojlantirish. Rahbarlar har bir ishga qabul qilish va lavozimga ko'tarilish bilan ishlash darajasini oshiradilar. Ular ajoyib iste'dodni tan olishadi va ularni butun tashkilot bo'ylab bajonidil harakatga keltiradilar. Rahbarlar etakchilarni rivojlantiradilar va boshqalarga murabbiylik qilishda o'z rollarini jiddiy qabul qiladilar.

7. Eng yuqori standartlarni talab qiling. Rahbarlar doimiy ravishda barni ko'tarmoqdalar va o'z jamoalarini yuqori sifatli mahsulotlar, xizmatlar va jarayonlarni etkazib berishga harakat qilmoqdalar. Rahbarlar nuqsonlar liniyaga tushmasligini va muammolar tuzatilishini ta'minlaydi.

8. Katta o'ylang. Kichkina fikrlash - bu o'z-o'zini amalga oshiradigan bashoratdir. Rahbarlar natijalarni ilhomlantiradigan jasur yo'nalishni yaratadilar va muloqot qiladilar. Ular boshqacha o'ylashadi va mijozlarga xizmat ko'rsatish yo'llarini izlaydilar.

9. Harakatga moyillik. Tezlik biznesda muhim ahamiyatga ega. Ko'pgina qarorlar va harakatlar orqaga qaytariladi va keng qamrovli o'rganishni talab qilmaydi. Biz hisoblangan tavakkalchilikni qadrlaymiz.

10. Tejamkorlik. Kamroq bilan ko'proq narsaga erishing. Cheklovlar topqirlik, o'zini o'zi ta'minlash va ixtirochilikni keltirib chiqaradi. Ishchilar soni, byudjet hajmi yoki qat'iy xarajatlar uchun qo'shimcha ball yo'q.

11. Ishonch qozoning. Rahbarlar diqqat bilan tinglaydilar, ochiqchasiga gapiradilar va boshqalarga hurmat bilan munosabatda bo'lishadi. Ular o'zlarini tanqid qiladilar, hatto bu noqulay yoki uyatli bo'lsa ham. Ular o'zlarini va jamoalarini eng yaxshilar bilan taqqoslaydilar.

12. Chuqur sho'ng'ing. Rahbarlar barcha darajalarda ishlaydi, tafsilotlar bilan bog'lanib qoladi, tez-tez tekshiradi va ko'rsatkichlar va anekdotlar farq qilganda shubhalanadi. Ularning ostida hech qanday vazifa yo'q.

13. Orqa suyagi bor; rozi bo'lmaslik va majburiyat olish. Rahbarlar rozi bo'lmaganda, hatto noqulay yoki charchagan bo'lsa ham, qarorlarga hurmat bilan e'tiroz bildirishlari shart. Rahbarlar ishonchli va qat'iyatli. Ular ijtimoiy hamjihatlik uchun murosaga kelmaydilar. Qaror aniqlangach, ular to'liq majburiyat oladilar.

14. Natijalarni etkazing. Rahbarlar o'z bizneslari uchun asosiy manbalarga e'tibor berishadi va ularni kerakli sifat va o'z vaqtida yetkazib berishadi. Muvaffaqiyatsizliklarga qaramay, ular o'zlarini ko'taradilar va hech qachon tinchlanmaydilar.

Amazon’s Leadership Principles
1. Customer obsession. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

2. Ownership. Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

3. Invent and simplify. Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time.

4. Leaders are right a lot. But not always. Leaders are right a lot. They have strong judgment and good instincts. But they also seek diverse perspectives and work to disconfirm their own beliefs.

5. Learn and be curious. Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.

6. Hire and develop the best. Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others.

7. Insist on the highest standards. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

8. Think big. Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

9. Bias for action. Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.

10. Frugality. Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.

11. Earn trust. Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. They benchmark themselves and their teams against the best.

12. Dive deep. Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.

13. Have backbone; disagree and commit. Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

14. Deliver results. Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.