H3) Payment method positively influences on perceived usefulness, in terms of online shopping.
H4) Payment method positively effect on perceived ease of use, terms of online shopping.
Web design
The design of websites has been widely studied from multiple points of view, most of them have identified the factors that could determine the degree of acceptation of the websites (Hoque et al., 1999). In marketing literature has pointed from the users’ point of view to determine how an e-commerce site should be for being successful. In general terms, and in the context of electronic commerce, a successful website “is one that attracts customers, makes them feel the site is trustworthy, dependable, and reliable and generates customer satisfaction” (Arnett et al., 2000). According to (Gregory et al., 2010), the design of the website is associated with consumer perception of the organization and order at the site. The website design is a key factor for attracting customer satisfaction towards website experience.
Sufficient information on website will encourage customer to shop through online (Kuo & Chen, 2011). Online shoppers largely depend on information available on the website, due to a need for adequate product information to make a purchase decision.
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