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Marketing miksning 4P,15P,44P modellarini izohlab bering


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Marketing miksning 4P,15P,44P modellarini izohlab bering
Marketing mixning 4P modeli
4P nazariyasi (marketing miksi) - marketingni rejalashtirishning to'rtta asosiy "koordinatasiga" asoslangan marketing nazariyasi:

  1. Product

  2. Price

  3. Promotion

  4. Place



  1. Mahsulot(Product) - mahsulot yoki xizmat, assortiment, sifati, mahsulot xususiyatlari, dizayni va ergonomikasi;

  2. Narx(Price) - narx, qo'shimchalar, chegirmalar;

  3. Rag'batlantirish(promotion) - rag'batlantirish, reklama, sotishni rag'batlantirish;

  4. Joy(place) - tarqatish, savdo nuqtalarining joylashuvi, tarqatish kanallari, sotuvchi xodimlari.

Marketing miksi - bu kompaniya maqsadli bozordan kerakli javobni olish uchun foydalanadigan boshqariladigan marketing o'zgaruvchilari to'plamidir.
Marketing miks modeli bozorda mahsulotni samarali ilgari surish uchun marketolog nazorat qilishi va ishlab chiqishi mumkin bo'lgan barcha kerakli mahsulot parametrlarini o'z ichiga oladi.
Marketing miksining maqsadi mahsulotning qabul qilingan qiymatini oshiradigan strategiyani ishlab chiqish, shuningdek, kompaniyaning bozordagi uzoq muddatli foydasini maksimal darajada oshirishga yordam berishdir.
Birinchi marta 4P modeli zamonaviy shaklda EJ Makkarti tomonidan 1960 yilda nashr etilgan. Keyinchalik Filipp Kotler ushbu yondashuvni ommalashtirishga katta hissa qo'shdi.
Marketing mixning 15P modeli
1. Product 6. Process 11. Public Commentary
2. Price 7. Physical Evidence 12. Personalization
3. Place 8. Privacy 13. Participation
4. Promotion 9. Personal Interest 14. Peer to Peer
5. People 10. Personal Social Networks 15. Predictive Modeling


  1. Mahsulot moddiy xususiyatlarning oddiy to'plamidan ko'proq, jismoniy mahsulotlar, shuningdek xizmatlar.


  2. Download 1.33 Mb.

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