2. Advantages of Market Orientation

Also Read | Outbound Marketing

Advantages of Marketing Orientation

Here are some advantages of Marketing Orientation:

1. 
   Nowadays, customers have all the information about the market trends and products. They know what is good for them and companies cannot make a fool out of them by selling any worthless thing. 
   

Using a marketing orientation approach for designing the products is a successful way to understand the needs of the customers and make what they want. These techniques help the company meet its long term objectives.

2. 
   Sometimes companies feel that the customer demands are impractical. But still the customer has all the knowledge. Sometimes, customers want less costly products and companies adopt cost effective processes. 
   

So, in short, a marketing orientation approach helps in meeting the not so practical demands of the customers as well.

3. 
   When the research work is completed, a lot of data is compiled and this data can be used in the later stages as well. After the sale is made, customer services are offered. This data can be utilized in after sale services for customer satisfaction. It increases the brand value as customers give positive feedbacks 
   

5 Marketing Orientation Approaches 

“Marketing is too important to be left to the marketing department.”
~ David Packard
Both marketers and marketing analysts can design marketing strategies for the company but deciding the perfect marketing orientation approach for the whole organization is a time taking and complex process. There are 5 approaches of Marketing orientation given below:



Theme:Marketing and market orientation
Plan:
1.What is Marketing and market orientation

2. Advantages of Market Orientation

Marketing Orientation Approaches

1. Production Orientation

An organization following a production orientation will do mass production and all product related processes will be streamlined. The main assumption of this approach is that customers always value the prices. 
Therefore, organizations following the production orientation approach will lower the prices so that the prices meet the customer requirements. Since, product price is the main factor in production orientation, organizations want to make effective marketing strategies that ensure that the resources are focussed on lowering the cost in every possible way. 
One of the main issues with this technique is that- by focusing only on prices, companies often ignore the needs and wants of the target customers and therefore customers remain unsatisfied. 
Companies just think that customers need the cheapest priced goods and nothing else.