75 Ways To Market Your Product or Service (Customer Acquisition) – Harv Eker
Department Stores
Discount/Warehouse Club
Store
Supermarkets
Multi-Store Chains (e.g.
Boots)
Franchises
Leased Departments
Resident Buyers
Single Store Boutiques
Factory Direct (sell direct to
public vs through wholesale
channels)
Kiosks
Street Carts
Vending Machines
Fairs
Flea Markets/Swap Meets
Wholesales/Distributor
Rack Jobber (racks of items
placed in larger stores)
Sales Agents (representatives
who sell your products at
retails for a commission)
Government (e.g. military
bases have own stores)
Business Opportunity (allow
others to get into their own
business with your product)
Franchising
Licensing (allowing others to
manufacture your product or
use your names for a royalty)
Consignment (giving
someone your product and
allowing them to sell it
before you collect payment;
they can return unsold items)
Card Decks (recipient gets 50
to 100 cards, with advertising
on each of them)
Co-op Mailings (grouping
several advertisers together
into a single mail package)
Exporting
Advertising Specialties (e.g.
sell mouse pads for
companies to put their
names on and give away to
clients)
Premiums and Incentives (sell
to be used as an incentive
when making a purchase; e.g.
“How To Paint Your House”
video; or: sell travel to radio
station as a contest
giveaway)
Trade Shows
Consumer Shows
Free Previews
Speaking Engagements,
Seminars, Workshops
Guest Events (e.g. a company
party for clients, introducing
a new product)
Telemarketing
900/976 number (pay-per-
call information)
Voice Mail/Recorded
Messages (gives information,
then upsells your other
products)
Direct Sales person to person
(door to door, business to
business)
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