3 How to become a coolhunter

The cool journey

Knowing that the time from the conceptual idea to the actual finished product could take years. The best marketing strategy begins when you are able to influence a trend in your favour. If you can do so, your product will not be outdated but unseen. Thanks to a simple forecast, as modest as it might be, you will have added value. This is how you can use coolhunting to your advantage while planning, or to better advise your clients as advertisers.
In an era where the new consumerism (even more so due to the coronavirus crisis) is about how things are consumed, and not how much they are worth, you need to be able to sell better by anticipating the unforeseeable. As a modern coolhunter, therefore, you should not precisely be interested in understanding or cataloguing what “cool” is now. Instead, you should focus on documenting and analyzing what happens around you.in order to interpret your findings and present it to the client to inform them about their “needs” before they even materialize.