443 Türk Dünyası Dil ve Edebiyat Dergisi 52. Sayı O‘zbek tilida reklamalar

 
DOI: 10.24155/tdk.2021.191
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Prof. Dr., Andijon Davlat Universiteti, [e-mail]
ORCID ID: 0000-0001-5285-9042
* * 
Dr. Öğr. Üyesi, Andijon Davlat Universiteti, [e-mail]
ORCID ID: 0000-0003-1187-1680
Araştırma Makalesi / Research Paper

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O‘zbek Tılıda Reklamalar
Türk Dünyası Dil ve Edebiyat Dergisi 52. Sayı 
444
Kalit so‘zlar: Reklama, reklama tasniflari, e’lon, reklama e’lonlari, 
manipulyatsiya, ommaviy madaniyat.
Advertisements in Uzbek Language
Abstract
Advertising is not just an object of science, it has been studied 
and given various definitions by the scholars of several fields, such as 
economics, linguistics, psychology, sociology. The article examines these 
definitions and recommends the authors about definitions. Opinions 
were also expressed on the origin, evolution and role of advertising 
in the modern communication process. Advertising is an almost new 
phenomenon in the Uzbek speech discourse. Works on this field are just 
underway to create advertisements that are in line with Uzbek traditions 
and communication traditions.
In determining the position of the promotional product in the market 
economy and, accordingly, in choosing the type of presentation, the 
information is required to provide for the customers about each aspect of 
the finished product and determine the consumer layer. With the adoption 
of any proposals in the development of such and similar rules, the change 
in society’s outlook as a result of social diachronic and synchronous 
situations, there is a lot of debate on the problem of classifying the 
advertising industry among global advertisers.
Popular culture manipulates the human mind. The article analyzes the 
process of penetration of popular culture through advertising.