6. What are the principles of agile methods? 27. What are the Components of a Strong Value Proposition?


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Political Factors


Broadly speaking, political factors are those driven by government actions and policies. They include, but are not limited to, considerations like:

Economic Factors


Economic factors relate to the broader economy and tend to be expressly financial in nature. They include:

  • Interest rates

  • Employment rates

  • Inflation

  • Exchange rates

Social Factors

Social factors tend to be more difficult to quantify than economic ones. They refer to shifts or evolutions in the ways that stakeholders approach life and leisure, which in turn can impact commercial activity. Examples of social factors include:


Social factors may seem like a small consideration, relative to more tangible things like interest rates or corporate taxation. Still, they can have a shockingly impact on entire industries as we know them.

Technological Factors

In today’s business landscape, technology is everywhere – and it’s changing rapidly. Management teams and analysts alike must understand how technological factors may impact an organization or an industry. They include, but are not limited to:


  • Automation

  • How research and development (R&D) may impact both costs and competitive advantage

  • Technology infrastructure (like 5G, IoT, etc.)

  • Cyber security

Environmental Factors

Environmental factors emerged as a sensible addition to the original PEST framework as the business community began to recognize that changes to our physical environment can present material risks and opportunities for organizations. Examples of environmental considerations are:


  • Carbon footprint

  • Climate change impacts, including physical and transition risks

  • Increased incidences of extreme weather events

  • Stewardship of natural resources (like fresh water)

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