A playbook for Generating Business Ideas

7. Teach Kids How to Code
If you believe “software is eating the world,” then you would believe that there
is an increasing need for software engineers. Per venture capitalist Fred Wilson,
“There are more technical jobs open than qualified candidates to fill them. It is
the one bright spot in an otherwise bleak employment picture. We need to be
investing in our engineering schools and we need to be investing in a K-12
education that gets our children ready to go to these schools.” Millennials may
be the first generation to widely believe that this is true. Therefore they may be
more motivated to have their children learn programming.

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A lot of companies are teaching entrepreneurs and job changers how to code.
And I like those companies. However, I think there’s also an opportunity in
selling “code school” to parents for their young children. Schools probably
aren’t fast enough and don’t have enough incentive to adapt coding programs.
Why I’m not pursuing it: Well, I might ;-). But I’ve got a lot on my plate now
and it would be a lot easier for me to do once more of my friends and colleagues
have kids…so maybe in the future.
An alternative solution to the problem of building software would be to build a
software product that makes it easier to build a software product. There are
several growing startups providing such products, and I think it’s a great space.
The biggest and most well known example of a company that is automating the
software development process is WordPress (WP Engine).