Bog'liq WhereStartupIdeasComeFromAPlaybookforGeneratingBusinessIdeas-1
8. Search Engine Based on Reviews Clearly there’s demand for searching the web. Google has obviously been
widely successful, Yahoo! “was?” successful, and Bing seems to be doing OK.
DuckDuckGo, a relatively new startup, competes based on privacy and seems to
be growing too. A company called Aardvark provided search results based on
“social” criteria, and got acquired by Google.
Google’s solution plugs data such as backlinks, Google +1s, etc., into an
algorithm to determine which results to display, and adds some personalization.
It’s getting complex, opinion based, may be susceptible to biases, and search
rankings can be “gamed” by marketers using tactics like backlinking. Perhaps
content consumers will get tired of the results they’re getting from existing
search engines.
This company would provide search results based on peers’ reviews/ratings of
pages. The company would therefore need to get people to start rating/reviewing
pages, which I imagine would be extremely challenging. But harder = more
upside, hopefully.
Why I’m not doing it: because Google could do it better if people really wanted
results based on reviews. Building a search engine is also highly complex and
technical.
