A playbook for Generating Business Ideas


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WhereStartupIdeasComeFromAPlaybookforGeneratingBusinessIdeas-1

1. Find Ways to Help People
While I may theoretically be my own boss, I consider my customers my boss.
Any company that doesn’t provide a product or service that’s of value to its
customers will fail. The job of an entrepreneur in a free market is to serve and
deliver value to customers. I made an effort to relentlessly serve customers.
How did I figure out how to serve customers?…
a. Start Small
Instead of trying to “reinvent an industry,” or “disrupt” something, I just tried to
find ways to help people. Instead of even trying to find “product/market fit,” I
aimed for “product/customer fit.” If you can’t find 10 people who want your
product, what makes you think you can get a million?
Some of the stuff I’m working on probably couldn’t grow to be massive. I’m OK
with that. That’s in line with my goals right now.

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