9. Diversification
I don’t like to have all my eggs in one basket. I don’t want my life to be
dependent on one customer or employer. I don’t want one trend, industry, or
customer group to effect everything I’m doing. It’s easy for investors to
diversify. For entrepreneurs it’s a bit harder, but possible.
10. Opportunity
The size of the market and the company’s scale are other considerations. How
much upside is there? If your goal is to build a massive company, you will need
to be in a massive market. This will largely depend on personal goals.
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