5. Access to Customers
If I can’t get enough customer development interviews within a reasonable
period of time, then it will be that much harder and take that much longer to get
started. Conversely, if I have existing relationships with customers, or at least
easy access to them, I can get feedback on my product much easier.
When it’s time for more active sales and marketing, that will also be easier,
shorter, and cheaper with existing access to customers. For example, if author
and blogger Tim Ferriss wanted to launch a productivity-related product, he
would have an advantage because of all of his existing relevant blog traffic and
email subscribers. I’ve seen access to customers be especially important to
enterprise products. Having relationships with decision makers helps with
customer development and sales.
Do'stlaringiz bilan baham: |
