Academic Research Survey on Factors that Drive Consumers to Purchase Nuts and Dried fruits from Online Stores, rather than Physical Stores
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- Bu sahifa navigatsiya:
- SECTION ONE Questions below are related to your personal information. Please, TICK (√
- SECTION TWO Questions below are about your thoughts about nuts and dried fruits. Please, TICK (√
- How often do you purchase nuts and dried fruits
- SECTION THREE Questions below are about your online shopping experience. Please, TICK (√
- SECTION FIVE Questions below ask your general thoughts about the box of mixed nuts and dried fruits offer prepared with special recipe
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Academic Research Survey on Factors that Drive Consumers to Purchase Nuts and Dried fruits from Online Stores, rather than Physical Stores Dear respondents, I am Jasur Hasanov, currently studying Master of Business Administration (MBA) at Putra Business School, University Putra Malaysia (UPM). I would like to seek for your cooperation to participate in this academic research. The title of the research is ‘Factors that drive consumers to purchase nuts and dried fruits from online stores, rather than physical stores’. The purpose of this research is to identify what factors would drive consumers to prefer online shopping to conventional shopping as a channel to obtain nuts and dried fruits. This study is conducted only for academic purposes, thus the information you provide will be treated as strictly confidential. The survey will take approximately seven to nine minutes of your valuable time. If you have any inquiries about this questionnaire, please contact me through email or phone number: jasurhasanov@gmail.com , +601136048392. Thank you in advance for your time and cooperation.
□ Male
□ Female 2. Age:
□ 18 years and below □ 25-29 years □ 40 years and above □ 19-24 years □ 30-39 years
3. Highest education level:
□ High school
□ Bachelor degree □
Doctorate degree
□ Diploma
□ Master degree □ Others:_________________ 4. Marital status:
□ Single □ Married □ Divorced □ Widow
5. Employment:
□ Employee in a company □ Housewife □ Student
□ Self employed – own business □ Unemployed □ Others:_______________ 6. Monthly income:
□ RM 2,000 and below
□ RM 5,001 - RM 10,000
□ RM 2,001 - RM 5,000
□ RM 10,001 and above
SECTION TWO Questions below are about your thoughts about nuts and dried fruits. Please, TICK (√) the most appropriate box. 7. Are you the main grocery shopper in your household?
□ NO □ YES □ Shared Responsibility 8. How often do you purchase nuts and dried fruits?
□ Once per week
□ Once per month
□ Never
□ 3-4 times per month □ Once or twice per year
Note: If you never purchase nuts and dried fruits, please continue from Section Three. 9. Where do you usually purchase nuts and dried fruits from?
□ Supermarkets
□ Online shopping websites
□ Convenience stores □ Others:______________________ 10. How much do you spend on nuts and dried fruits per month in RM?
□ RM 30 and below □ RM 101 - RM 500 □ RM 1,001 and above
□
□ RM 501 - RM 1,000
11. How much do you personally consume nuts and dried fruits per month in KG?
□ Less than 1kg
□ 3.1kg - 10kg
□ 1kg - 3kg
□
SECTION THREE Questions below are about your online shopping experience. Please, TICK (√) the most appropriate box. 12. Have you ever purchased anything online (from shopping websites)?
□ NO □ YES Note: If you have never purchased anything online, please continue from question number 16. 13. Which online shopping website do you usually purchase from?
□ Local □ International 14. How often do you make online purchase?
□ 1-2 times in a week
□ 1-2 times in a month
□ More than 2 times in a week □ 1-2 times in a year 15. How much do you spend on Online shopping per month in RM (Website Shopping)?
□ RM 99 and below □ RM 500 - RM 999 □ RM 100 - RM 499 □ RM 1,000 and above
16. What is the reason you have never purchased online?
□ I don’t know about online shopping □ Inconvenience □ Risk of credit card transactions □ Others:___________________
□
SECTION FOUR Questions below ask your thoughts about importance of website quality in online shopping of nuts and dried fruits. Please, CIRCLE your level of agreement with a scale from 1 to 7 for each of following statements. 1 Strongly Disagree 2 Disagree 3 Somewhat Disagree 4 Neither Agree nor Disagree 5 Somewhat agree 6 Agree 7 Strongly Agree
17. I would consider buying nuts and dried fruits online if my interaction with the website is clear and understandable 1 2 3 4 5 6 7 18. I would consider buying nuts and dried fruits online if the website is easy to use 1 2 3 4 5 6 7 19. I would consider buying nuts and dried fruits online if the website has an attractive appearance 1 2 3 4 5 6 7 20. I would consider buying nuts and dried fruits online if the website creates a positive experience for me 1 2 3 4 5 6 7 21. I would consider buying nuts and dried fruits online if the website provides accurate information 1 2 3 4 5 6 7 22. I would consider buying nuts and dried fruits online if the website provides believable information 1 2 3 4 5 6 7 23. I would consider to buy nuts and dried fruits online if the website provides information that is easy to understand 1 2 3 4 5 6 7 24. I would consider buying nuts and dried fruits online if the website provides information at the right level of detail 1 2 3 4 5 6 7 25. I would consider buying nuts and dried fruits online if the website has a good reputation 1 2 3 4 5 6 7 26. I would consider buying nuts and dried fruits online if the website give me feeling that it is safe to complete transactions 1 2 3 4 5 6 7 27. I would consider buying nuts and dried fruits online if the website gives me the feeling that my personal information is secure 1 2 3 4 5 6 7 28. I would consider buying nuts and dried fruits online if the website convinces me that goods will be delivered as promised 1 2 3 4 5 6 7
SECTION FIVE Questions below ask your general thoughts about the box of mixed nuts and dried fruits offer prepared with special recipe and it is ONLY sold online. Please, CIRCLE your level of agreement with a scale from 1 to 7 for each of following statements. 1 Strongly Disagree 2 Disagree 3 Somewhat Disagree 4 Neither Agree nor Disagree 5 Somewhat agree 6 Agree 7 Strongly Agree
29. I think the availability of this product is limited 1 2 3 4 5 6 7 30. This product is a limited-edition product 1 2 3 4 5 6 7 31. This product is a scarce product 1 2 3 4 5 6 7 32. I think that the current supply of this product is small. 1 2 3 4 5 6 7 33. I think that this product is selling out soon. 1 2 3 4 5 6 7 34. I think that many people will buy this product. 1 2 3 4 5 6 7 35. I feel that the limited edition of this product will cause many people to buy. 1 2 3 4 5 6 7 36. This product would be reliable. 1 2 3 4 5 6 7 37. This product would be of good quality. 1 2 3 4 5 6 7 38. I perceive this product as highly unique 1 2 3 4 5 6 7 39. Possessing this product makes me feel distinctive 1 2 3 4 5 6 7 40. This product is good value for money 1 2 3 4 5 6 7 41. This product appears to be a good bargain 1 2 3 4 5 6 7 42. The likelihood of purchasing this product is high 1 2 3 4 5 6 7 43. The probability that I would consider buying this product from online shopping website is high
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