Actual problems of modern science, education and training

Regional marketing

Defining the purpose, tasks and strategies of regional marketing


Marketing research


Development of marketing complex and program
Implementation of regional marketing complex, program and plans

Performance evaluation

Determining the goals and objectives of regional marketing based on the specialization of the region, directions of development and based on the mission
formation of regional marketing strategy

Research the existing external environment in relation to the area

Research the markets of the area
Creation of a
database on the
regional marketing program
Creating a regional marketing program

Selection of network

structures, regional clusters, markets for the implementation of
regional marketing
Unification of
regional marketing entities

Development of a

methodology for evaluating the effectiveness of
regional marketing
Evaluating the effectiveness of regional marketing

Choosing a tactic

Study of the internal environment of the region (general socio- economic situation).

Creating a plan of systematic measures for the implementation of the marketing complex
Development of a mechanism, tools and algorithm for the implementation of regional marketing


Making changes to the regional
marketing program in case of low performance

Supervise the implementation of regional marketing