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Agricultural Marketing
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- IV. Terminal Markets
- Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading
III. Secondary Markets:
ADVERTISEMENTS: These markets are situated at district headquarters and other towns. They are also known as ‘Mandis’ or ‘Gunjs’. These are regular wholesale markets and provide a permanent place for daily transaction. The quantum of commodities transacted is in bulk. Large quantities of commodities arrive from other markets into these markets. Therefore, there are middlemen, market agents, weighmen and commission agents are involved in the marketing system. These markets also have grading, packing, warehousing, loading, transportation, telephone and banking facilities. These facilities available in ‘Central Markets’ make it possible to handle business at large scale. There are about 2,500 secondary markets in India. IV. Terminal Markets: A terminal market is a market where the produce is either finally disposed of to the consumer or to the processor or assembled for export. In these markets, merchants are well organized and use modern methods of marketing. In this market the price locating activities operate and buyers and sellers represent the different regions or nations sometimes meet to adjust the supply and demand. It is the combination of three processes of marketing such as concentration, dispersion and equalization. These markets handles large scale business with large number of buyers and sellers and the facilities such as grading, transportation, information, packing, weighing, loading, etc., are available in these markets, which are required to boost the volume of trading. The terminal markets are located in highly populated cities like Mumbai, Chennai, Delhi, Kolkata, Bangalore etc. Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading The important types of agricultural markets in India are as follows: Type # 1. Primary or Local Markets: Primary markets, known as Hatts or Shandies are held once or twice a week in the neighbourhood of a group of villages. There are more than 22,000 such markets in India. Most of the agriculturists sell their farm products in these markets. More than 50% of the total marketed surplus is sold in these markets. These markets are organized by village Panchayats who charge some rent from shopkeepers for the space occupied. Haggling and bargaining is a common feature of these markets. The village bania acts as a middleman in these markets. Download 38.52 Kb. Do'stlaringiz bilan baham: |
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