Agricultural marketing

QUALITY CONTROL- AGRICULTURAL PRODUCTS 
The graded products according to the standards fixed by the Agriculture Marketing 
Advisor, Government of India, bear the label ‘AGMARK’. 
AGMARK is the abbreviation of Agriculture Marketing. It the 
quality certification marks under the Central Agricultural Produce (Grading and 
Marketing) Act, 1937. This label indicates that the purity and the quality of the product 
on the basis of the standards that have been laid down. The labels of different colours are 
used to indicate bthe grade of the product. The AGMARK labels are printed on the 
special quality paper and issued by the Agriculture Marketing Advisor. They are serially 
numbered, and the firm is required to maintain the account of the labels, which are issued 
to the grader, in a register. It is a voluntary scheme. Interested traders and manufacturers 
are given licence to grade their products under AGMARK quality certification mark. 
AGMARK label is attached to the container of the product in such 
a way that it is not possible to remove the contents of the package with out tampering the 
AGMARK label. Each AGMARK package bears the date of the packing and date of 
expiry of the product. AGMARK products are pretested and certified for the quality. 
AGMARK products are of assured quality and different from adulterated and spurious 
goods. If any AGMARK product purchased by the consumer is found to be defective, the 
consumer gets the product replaced or gets the money back as per the procedure laid out. 

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There are about 14,000 licensees manufacturing and marketing their products under 
AGMARK quality certification marks.
"Agmark grading" means grading of an article in accordance with the grade standards
prescribed under the provisions of the Act; 
"Agmark label" means the label specifying name of commodity, grade designation and
bearing prescribed insignia; 
"Agmark replica" means a grade designation mark in lieu of Agmark label consisting of
prescribed design with the word "AGMARK" and the Certificate of Authorisation 
number; 
"Certificate of Agmark Grading" means a certificate in specified proforma issued by an 
authorised Officer of the Directorate of Marketing and Inspection or a person 
designated
by the approved laboratory to issue the same in respect of agmark graded 
consignment meant for export. 
GROUPWISE LIST OF THE COMMODITIES FOR WHICH AGMARK GRADE 
STANDARDS HAVE BEEN FORMULATED UNDER THE AGRICULTURAL 
PRODUCE 
(GRADING AND MARKING) ACT, 1937 (as on 31-03-2011)