Agricultural marketing


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II-Year-II-Sem Agri-Marketing ANGRAU 20.04.2020

4. Market intelligence: Warehouses also offer the facility of market information 
to persons who hold their produce in them. They inform them about the prices 
prevailing in the period, and advice them when to market their products. 
This facility helps in preventing distress sales for immediate money needs 
or because of lack of proper storage facilities. It gives the producer holding 


power; he can wait for the emergence of favourable market conditions and get the 
best value for his product 
Warehousing in India: 
In 1928, the Royal commission on agriculture underscored the need for a 
Warehousing system in India. The central banking enquiry committee, 1931, too, 
drew attention to this need. The Reserve bank of India emphasized the need for 
Warehouses as early as in 1944, and proposed that every state government enact 
legislation to regulate the functioning of warehouses. The All India Rural Credit 
Survey Committee of the Reserve Bank of India (set up in 1951 and submitted its 
report in 1954) also made comprehensive recommendations for the development 
of Warehousing as an integrated scheme of rural credit and marketing. As a result 
of the recommendations of the committee, the Government of India enacted the 
Agricultural produce (Development and Warehousing) corporation act, 1956. The 
act provided for: 
a) The establishment of a National Co-operative Development and 
Warehousing board ( which was set up on 1st September, 1956); 
b) The establishment of central Warehousing corporation (Which was 
established on 2 nd march, 1957); and
c) The establishment of state Warehousing Corporation in all states in the 
country (which were established in various states between July 1957 
and August 1958).
Central Warehousing Corporation: 
Central Warehousing Corporation(CWC) is a premier warehousing agency in 
India, established during 1957 providing logistics support to the agricultural sector, and 
one of the biggest public warehouse operators in the country offering logistics services to 
a diverse group of clients. CWC is operating 475 Warehouses across the country with a 
storage capacity of 10.3 million tonnes providing warehousing services for a wide range 
of products ranging from agricultural produce to sophisticated industrial products. 

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