Agricultural marketing
On the Basis of Type of Population Served
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II-Year-II-Sem Agri-Marketing ANGRAU 20.04.2020
- Bu sahifa navigatsiya:
- Rural Market
- Selling – Financing – Risk bearing – Marketing intelligence MARKETING FUNCTIONS
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11. On the Basis of Type of Population Served:
On the basis of population served by a market, it can be classified as either urban or rural market: a) Urban Market: A market which serves mainly the population residing in an urban area is called an urban market. The nature and quantum of demand for agricultural products arising from the urban population is characterized as urban market for farm products. b) Rural Market: The word rural market usually refers to the dema nd originating from the rural population. There is considerable difference in the nature of embedded services required with a farm product between urban and rural demands. 12. On the Basis of Accrual of Marketing Margins: Markets can also be classified on the basis of as to whom the marketing margins accrue. Over the years, there has been a considerable increase in the producers or consumers co-operatives or other organizations handling marketing of various products. Though private trade still handles bulk of the trade in farm products, the co-operative marketing has increased its share in the trade of some agricultural commodities like milk, fertilizers, sugarcane and sugar. In the case of marketing activities undertaken by producers or consumers co-operatives, the marketing margins are either negligible or shared amongst their members. Lecture No. 4 Marketing functions – Meaning – Assembling – Grading and standardization – Transportation – Storage – Processing – Packing – Distribution – Buying and Selling – Financing – Risk bearing – Marketing intelligence MARKETING FUNCTIONS Any single activity performed in carrying a product from the point of its production to the ultimate consumer may be termed as a marketing function. A marketing function may have anyone or combination of three dimensions, viz., time, space and form. The marketing functions involved in the movement of goods from the producer to its ultimate consumer vary from commodity to commodity, market to market, the level of economic development of the country or region, and the final form of the consumption. The marketing functions may be classified in various ways. For example, Thomsen has classified the marketing functions into three broad groups. These are: 1. Primary Functions : Assembling or procurement Processing Dispersion or Distribution 2. Secondary Functions : Packing or Packaging Transportation Grading, Standardization and Quality Control Storage and Warehousing Price Determination or Discovery Risk Taking Financing Buying and Selling Demand Creation Dissemination of Market Information 3. Tertiary Functions : Banking Insurance Communications – posts & Telegraphs Supply of Energy – Electricity Kohls and Uhl have classified marketing functions as follows: 1. Physical Functions : Storage and Warehousing Grading Processing Transportation 2. Exchange Functions : Buying Selling 3. Facilitative Functions : Standardization of grades Financing Risk Taking Dissemination of Market Information Huegy and Mitchell have classified marketing functions in a different way. According to them, the classification is as follows: 1. Physical Movement Functions : Storage Packing Transportation Grading Distribution 2. Ownership Movement Functions : Determining Need Creating Demand Finding Buyers and Sellers Negotiation of Price Rendering Advice Transferring the Title to Goods 3. Market Management Functions : Formulating Policies Financing Providing organization Supervision Accounting Securing Information Download 402.85 Kb. Do'stlaringiz bilan baham: 
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