Андижон давлат университети ҳузуридаги фалсафа доктори(PhD) илмий даражасини берувчи phD


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ozbek reklama lingvistikasi nazariya va amaliyot

N.M.Uluqulov
Scientific Degree Supplier Chairman of the
Scientific Council, Ph.D., Professor
 
U.E.Raximov
Scientific Degree Supplier Scientific
Secretary of the Scientific Council, Ph.D.
 
M.E.Umarxo’jayev
Scientific Degree Supplier at the Scientific Board
Chairman of the Scientific Seminar, Ph.D., Professor
The dependence of research on the priorities of the development of 
science and technology of the republic. This dissertation was completed in the 
framework of the priority direction of the development of science and technology 
of the republic 1. "Formation of a system of innovative ideas and ways to 
implement them in the social, legal, economic, cultural, spiritual and educational 
development of an informed society and democratic state." 
The degree to which the problem has been studied. Extensive work is 
being carried out by various scientists in the study of the advertising phenomenon. 
In Western and Russian linguistics D.Ogilvi, D.E.Rozental, N.N.Kokhtev, 
K.Harry, H.Kaftandjiev, K.Bove, U.Arens, I.Ya.Rashkov, T.B.Kolishkina, E. 
V.Medvedeva, E.D.Farbi, E.V.Bulatova G.Litvinova, E.Anasimova, L.Maevskaya, 
Yu.Pirogova, N.Gurskaya, S.Martinova, D.Zarlikova, I.Moiseenko, S.Bereza , I. 
Grilich and many other scholars have to some extent studied the theoretical and 
practical issues, linguistic aspects of advertising text. 


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 Relationship of the research with the plans of research work of the higher 
education institution where the dissertation is performed. 
The dissertation is designed for 2017-2020 ―OT-F1-18. Development of methods 
and methodology for the formation of popular linguistic culture "in the framework 
of the project on state scientific and technical programs. 

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