Answer the questions

Answer the questions
1.1. What is marketing strategy?

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms, channels to increase its sales and achieve sustainable competitive advantage within its corresponding market. Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage.

Key takeaways:
1 Marketing is more than just advertising and promotion – it's all about connecting with the customer.
2 A marketing strategy sets the direction for all your product and marketing-related activities.
3 Having a marketing strategy helps keep all your activities on track.
4 Developing a marketing strategy involves setting goals, researching the market, developing product plans, defining your marketing initiatives, and following the "7 P's."

2.1 Translate the following words and make up sentences with of them:

Revenues- daromadlar

self-employed- o’z-o’zini ish bilan band qilish
sickness benefit- kasallik nafaqasi
team spirit- jamoaviy ruh
to be in business- biznesda bo’lish
to be out of business- biznesdan tashqarida bo’lish
to build up business- biznes qurish uchun
to mind one’s own business- o'z biznesi bilan shug'ullanish

1. 
   Revenue is the income generated from normal business operations
   
2. 
   A self-employed person does not work for a specific employer who pays them a consistent salary or wage.
   
3. 
   Sickness benefits refers to the money that a person receives regularly from the government when he is unable to work because of an illness or a medical condition.
   
4. 
   Team Spirit is an international, originally Russian multi-gaming e-sports organization with rosters in Dota 2 , Counter-Strike: Global Offensive and Hearthstone .
   
5. 
   To be in business means more than simply to make a profit. There are three elements at the core of what it means to be in business.
   
6. 
   If If a shop or company goes out of business or is put out of business, it has to stop trading because it is not making enough money.
   
7. 
   To build a successful business, you need more than a good—or even great—idea.
   

3.1 After reading the text in Exercise 3.2, fill in the missing words:

A franchise is a contract in which a franchiser sells the right to use its name and sell its products. A franchisee pays a fee plus a portion of the profits to a chain. The advantages to the franchisee are that the national chain will pay for training campaigns that identify the franchise with the national name. The chain may also help to choose a leader for the building and arrange training for the new owner. Exercise 11. You’ll hear a recording of part of a training session for small business people on the principles and practice of franchising. Listen to the first part of the recording. Fill the gaps in this summary: The franchisor usually supplies: 1. an quality product or service and a well-known your image. 2. an good manual, showing how the business should be set up and how it must be run. 3. help, advice, and training in key the business. 4. continuing advice, training and support during the qualification of the franchise. 5. the qualification that’s required to set up and operate the business. 6. good of the product, which he will be able to good cheaply in profit. This may result in savings or, depending on the franchisor’s mark-up, quality the franchisee to buying at cheap the market price. 7. local, national and even international experience.

4.1 Complete the sentences with the correct form of the verbs in brackets.
Use contractions where possible.

1. 
   Peter was Sally's best friend. She knows him all her life.
   
2. 
   The children were wet because they played football in the rain.
   
3. 
   We were very hungry because we don't eat.
   
4. 
   I was delighted when I found my keys. I looking for them for hours.
   
5. 
   She was exhausted because she works since eight o'clock that morning.
   
6. 
   Everything was white because it snowed.
   
7. 
   The passengers were cross because the airline loses everyone's bags.
   
8. 
   I do not seen Jacob for several years, but I recognised him immediately.