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6. Promote Your Business

Once you have a solid business plan in place, the proper licensing, and access to a diverse range of insurance products, you are ready to open up shop. As with any business, it is important to make yourself known in the community.
Marketing your new insurance business is essential for success. There are a number of different ways you can market your insurance company to raise brand awareness, ranging from traditional tactics like cold calling and to new strategies like increasing your social media presence or starting a blog on your business website.
Be sure that all of your sales and marketing initiatives are aimed at the target audience defined in your original business plan. For example, if you are hoping to capture leads in high-income communities, you would want to market your business differently than if you wanted to capture leads in middle class or low-income communities. The more targeted your efforts, the better results you will get.