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The Evolution of the Marketing Concepts: Theoretically Different Roads Leading
to Practically Same Destination!
Article
· May 2012
CITATIONS
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Some of the authors of this publication are also working on these related projects:
Diffusion and Adoption of Corruption in Developing Economies: Evidence from Ghana
 
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Solomon Keelson
Takoradi Technical University, Takoradi, Ghana
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Volume 1, Issue 2, pp. 35-41; April 2012 
Online Journal of Social Sciences Research 
©2012 Online Research Journals 
Review Paper 
Available Online at 
http://www.onlineresearchjournals.org/JSS
 
The Evolution of the Marketing Concepts: Theoretically 
Different Roads Leading to Practically Same 
Destination! 
Solomon A. Keelson 
Takoradi Polytechnic, School of Business, Department of Marketing, P.O Box 256, Takoradi, Ghana. E-mail: 
solkiilson@yahoo.com
 
Downloaded 21 January, 2012
Accepted 27 March, 2012
This work is part of a larger study on market orientation and business performance. The evolution of 
the marketing concept from the pre-industrial revolution, down to our day is critically reviewed. The 
marketing concept as a business philosophy is traced from its origins as a business belief where 

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