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The Evolution of the Marketing Concepts: Theoretically Different Roads Leading
to Practically Same Destination!
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· May 2012
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Solomon Keelson
Takoradi
Technical University, Takoradi, Ghana
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Volume 1, Issue 2, pp. 35-41; April 2012
Online Journal of Social Sciences Research
©2012 Online Research Journals
Review Paper
Available Online at
http://www.onlineresearchjournals.org/JSS
The Evolution of the Marketing Concepts: Theoretically
Different Roads Leading to Practically Same
Destination!
Solomon A. Keelson
Takoradi Polytechnic,
School of Business, Department of Marketing, P.O Box 256, Takoradi, Ghana. E-mail:
solkiilson@yahoo.com
Downloaded 21 January, 2012
Accepted 27 March, 2012
This work is part of a larger study on market orientation and business performance. The evolution of
the marketing concept from the pre-industrial revolution, down to our day is critically reviewed. The
marketing concept as a business philosophy is traced from its origins as a business belief where
