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Author’s Profile 
Solomon A. Keelson is a professional marketer and a 
researcher who hold an MBA in Marketing and Post
Graduate Diploma in Marketing. He worked for almost ten 
years in the Electricity Company of Ghana. He has been 
consulting for Ghana Rubber Estate Ltd, Laine Services 
Ltd, Credit Unions and other Retail Shops in Ghana. He 
is currently a lecturer of marketing at the school of 
business, Takoradi Polytechnic, and a part-time lecturer 
at University of Cape Coast and Accra Institute of 
Technology. 

third-year 
PhD 
student, 
Keelson 
supervises thesis of master students in KNUST and AIT. 
He lives in Takoradi and travels regularly to Accra for 
teaching and consulting work. 
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