Article · May 012 citations 27 reads 119,630 author: Some of the authors of this publication are also working on these related projects
Download 186.91 Kb. Pdf ko'rish
|
Keelson-Mkt-concept-2012
RFERENCES
[1] American Marketing Association, 2007 [2] Kotler P, Armstrong G. Principles of Marketing. 12th Edition. Upper Saddle River: Pearson Education Inc. 2008 [3] Pride G. Foundations of Marketing, Houghton Mifflin, Harrow. 2008 [4] Kotler P, Keller KL. Marketing Management, Pearson Education International, London. 2009. [5] Schiffmann LG, Kanuk LL. Consumer Behaviour, Pearson International Edition, New Jersey. 2009 [6] Kotler P, Armstrong G. Principles of Marketing, Prentice Hall, New York. 2009. [7] Drucker PF. The Practice of Management, Harper and Row, New York. 1954. [8] Dibb S, Simkin L, Pride WM, Ferrell OC. Marketing: Concepts and Strategies, 3 rd European ed., Houghton Mifflin, Boston, MA, 1997; P. 264. [9] Ferrell OC, John F, Linda F. Business Ethics: Ethical Decision Making and Cases. Boston: Houghton Mifflin Company. 2008 [10] Fullerton RA. How Modern is Modern Marketing? Marketing’s Evolution and the Myth of the “Production Era”. J. Market., 1988; 52: 108 – 125. [11] Day GS, Wensley R. “Marketing Theory with Strategic Orientation”. J. Market. 1983; 47(4): 79-89 [12] McGee LW, Spiro RL. “The Marketing Concept in Perspective”, Business Horizons, May – June 1988; pp. 40 - 45. [13] Miller KE, Layton RA. Fundamentals of Marketing, 4th ed., McGraw-Hill. 2001; 3: 146-57. [14] Levitt T. “Marketing Myopia”. Harvard Bus. Rev., 1960; 38(4): 45-56 [15] Perreault WD Jr., McCarthy EJ. Basic Marketing: A Global- Managerial Approach. New York: Irwin-McGraw Hill. 1999. [16] Comyns RJ, Jones JG. Selling Alexander Hamilton Institute, New York. 1927. [17] Kotler P, Armstrong G. Principles of Marketing, New Jersey, Pearson Education. 2010. [18] McKitterick JB. ‘What is the marketing management concept?’ The Frontiers of Marketing Thought and Science, ed F.M. Bass, American Marketing Association, Chicago. 1958. [ 19] Shaw AW. ‘Some problems in market distribution’. Q. J. Econ. 1912; 26(4): 703-724. [20] Keith RJ. ‘The marketing revolution’, J. Market., 1960; 24(3): 35-38. [21] Friedman M. A comparison of corporate social responsibility (CSR) practiced with employees in Chinese and Multinational private Financial Intermediation and Accounting companies in China. 1962 [22] Kohli AK, Jaworski BJ. Market orientation: The construct, research propositions and managerial implications. J. Market., 1990; 54: 1-18. [23] Zebal MA. A Synthesis Model of Market Orientation for a Developing Country: The Case of Bangladesh. PHD Thesis, Victoria University, Melbourne, Australia. 2003 [24] Lok P. Crawford J. The effect of organizational culture and leadership style on job satisfaction and organizational commitment: A cross-national comparison. J. Manage. Develop. 2004; 23(4): 231-238. [25] O’ Regan N, Ghobadian A, Sims M. The link between leadership, strategy, and performance in manufacturing SMEs. J. Small Bus. Strategy, 2005; 15(2): 45-57. [26] Drucker PF. Management: Tasks, Responsibilities, Practices, Harper and Row. Econ.,1974; 26: 700-760. [27] Mc Donald MHB. Ten barriers to marketing planning. J. Market. Manage., 1989; 5(1): 1-18 [28] Kotler P. Marketing Management, Englewood Cliffs, N.J. Prentice- Hall, Inc. 1994. Keelson 41 Download 186.91 Kb. Do'stlaringiz bilan baham: |
Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling
ma'muriyatiga murojaat qiling