Baby face qualitative Evaluation

 
Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
4 
cash incentive to each participant, for which participants had to sign. Documents with participants’ 
names and/or signatures are separated from group notes to maintain anonymity. 
A total of 90 parents/caregivers participated in focus groups, with between 8 and 14 attending each 
group. A large majority (90%) were parents of the enrolled child. Half (50%) have at least some 
college education. Most (42%) are stay-at-home parents, and a third (33%) are working. Seventy 
percent are married or living with their partner. The average age of focus group participants was 32, 
with ages ranging from 19 to 69. Participants have up to eight children, with an average of three 
children. Over half (62%) have children under three, and are likely current participants, whereas the 
remaining 38 percent are likely past participants, as their children have now aged out of the program. 
Most (71%) have children age 3 through 5, 42 percent have school-age children, 13 percent have 
teenagers, and 12 percent reported having adult children.
2. 
Description of focus group participants 
 Number 
Percent 
Relationship to child 
 
 
Mother 74 
82% 
Father 7 
8% 
Grandmother 6 
7% 
Aunt 2 
2% 
Other 1 
1% 
Age
 
Range 
19 – 69
Mean 
32.3 
Median 29.0 
Number of children 
 
 
Range 
0 – 8
Mean 
3.0 
Median 3.0 
Children’s age ranges 
 
 
1 or more children ages 0 to 2 
52 
62% 
1 or more children ages 3 to 5
64 
71% 
1 or more children ages 6 to 12 
38 
42% 
1 or more children ages 13 to 17 
11 
13% 
1 or more adult child (18 or older) 
11 
12%