Bachelor's thesis (Turku University of Applied Sciences) Degree Program in Business Management

Type of research 
Basis of classification 
Exploratory, descriptive, analytical and 
predictive research 
Purpose of the research 
(objectives) 
Quantitative or qualitative research 
Process of the research 
(research methods) 
Deductive or inductive research 
Logic of the research 
(structural organization) 
Applied or basic research 
Outcome of the research 
Table 1 Numerous classifications of research types (Collis and Hussey, 2003, p. 10) 
Even though in the subsequent parts of the book they proceed to present more 
detailed explanations of every research type, it is not necessary to review all of 
them.
Instead, by combining above classification with the works of Rajendar Kumar 
and Paurav Shukla, it is possible to create an encompassing reference table 
that would allow us to differentiate among the types of research and 
corresponding research methods that were used throughout various stages of 
the research process (Collis and Hussey, 2003, p. 10-15; Kumar, 2008, p. 2-5; 
Shukla, 2008, p. 36-39).
Type of research used in the course of the Thesis work 
Exploratory Research 
Revolves around the process of 
problem 
identification 
and 
generally leads to a better 
understanding of the problem. 
Serves as a primary method for 
collecting research materials that 
will be later used at analytical 
stage. Applied at the 1
st
stage of 
research.
Analytical Research 
Aimed 
at 
focusing 
on 
the 
research of readily available 

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TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Artem Vorobyev 
materials, such as previous 
publications 
on 
the 
topic. 
Primarily applied at stages 2-3 
as a way to evaluate discovered 
materials 
and 
corresponding 
hypotheses. 
Research Methods (approaches) used in the course of the research process