Basics of tourism marketing


Download 1.06 Mb.
bet1/6
Sana24.03.2023
Hajmi1.06 Mb.
#1291863
  1   2   3   4   5   6
Bog'liq
Lecture 8 - On-Site Experiences

The Tourists’ On-Site Experiences

Bakhtier Tukhtaev

Lecture outline:

  • A Place Model for Tourist Sites
  • Attributes of Tourist Site Success
  • Skilled Tourist Behavior
  • Authenticity and Tourist Behavior
  • Sustainable On-site Tourist Behavior
  • Mechanisms Shaping On-site Tourist Behavior
  • Interpretation and On-site Behavior
  • Understanding Tourist Experience through Mindfulness Theory
  • Unlocking the Shared Experience: Challenges of Consumer Experience Research

Lecture Literature: S. Horner & J. Swarbrooke. (2007) Consumer Behavior in Tourism. Second edition.

Recap from last lecture

  • Please remember the most important points.

Experience explained

Experience explained

  • Building on these definitions, core features of tourist experience are:
  • experiences are made up of a series of events or activities (Smith, 2003);
  • a key element of experiences are tourists’ constructions of meaning from the information available in the experience setting (Uriely, 2005)
  • and experiences have symbolic value to participants (Kim, 2001);
  • tourists express their memories of experiences through stories (Gretzel et al., 2006; Willson and McIntosh, 2007);
  • experiences have multiple phases that emerge over time (den Breejen, 2007);
  • experiences happen within physical places and the characteristics of these places and their management do influence experience (Uriely, 2005);
  • social interactions are an important component of experiences (Trauer and Ryan, 2005);
  • tourist experiences involve choice and have some expected benefit or value for the participants (Ateca-Amestoy, Serrano-del-Rosal, and Vera-Toscana, 2008), and this value is often related to desired lifestyle and/or personal interests (Gross and Brown, 2006); and
  • tourist experiences depart in some way from everyday experiences (Uriely, 2005).

Download 1.06 Mb.

Do'stlaringiz bilan baham:
  1   2   3   4   5   6




Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling