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Writers are a dime a dozen these days, so you have to be careful when selecting 
someone to work with. You don’t necessarily need someone who has a master’s 
degree in English, but you shouldn’t work with someone whose work is riddled with 
errors. Even small grammar issues can make visitors feel like you don’t care or that 
you’re lazy, and that’s the last thing you want.

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7. Branding
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If you want to grab your audience’s attention, you’ll need cleanly edited, 
emotionally engaging copy. That means you’ll want to find a seasoned writer 
who also knows the ins and outs of sales copy, marketing content, and 
product 
descriptions
. There’s a world of difference between writing a book and website 
copy that converts, so the writer you choose should have prior experience in 
copywriting for online businesses.
Again, you can find a freelancer, use an online marketplace, or work with a firm. 
Although I should note that when it comes to writing, it’s often very difficult to pick 
through online marketplaces (like Upwork) to find high quality writers. Many writers 
aren’t native speakers of the languages they list, and once you filter those writers 
out, you’ll still find many who don’t have the requirements you need.
But before you even start your search for a writer, you have to know what tone of 
voice you’re going for. If your brand is casual or even edgy, you won’t want formal 
or poetic copy. Likewise, if you’re going for a super-professional appearance, 
you won’t want your copy to be filled with slang. Again, check out some of your 
competitors and evaluate them. Which writing styles do you like? Communicating 
that to your writer will help them understand what you’re looking for.
You should also consider whether you want to find a writer to work with in the long 
term. Since you’ll regularly need new ad copy for products and marketing materials, 
it may benefit you to find a perfect writer from the start and build a working 
relationship. This can save you time down the road since you won’t have to look for 
a writer all over again.