7. Branding
164
While writing rates are variable, expect to pay the equivalent of 10 cents per
word or higher to get the good stuff. Some writers charge hourly or per project,
so you’d have to figure out the per word equivalent. If you’re
in a smaller or more
technically demanding niche, you’ll need to pay even more to find someone who is
experienced in the field. The bottom line is that for premium,
professional writing,
you’ll need to budget accordingly.
Maintaining Your Brand
Once you’ve worked on both your internal and external branding for a while, you
should have a solid sense of your brand as a whole. A lasting brand will require
development, so tweak it from time to time. For example,
if you notice your
customers using a certain tone of voice, you might want to emulate that with your
copy.
As your store grows, your brand will too. If you keep focusing on
improving your brand, you’ll have a dropshipping business that
attracts customers in droves and keeps them coming back for more.
8. Finding & Dealing With Suppliers
166
It’s
been a long road so far, but it’s finally time to start talking about suppliers. Now
that you’ve built up your business and understand your place in the market, you
can work on building relationships with suppliers to get the actual products to sell.
In this chapter, I’ll give you a primer on how to find and contact suppliers. I’ll also go
over some common pitfalls that first-time dropshippers
often make when looking
for suppliers to work with.
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