Presented by Diyorbek Qobilov What Is a Brand? “Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, Amazon What is your current brand? How to build? Think of what presents your brand the most: - Product/Service
- Authentic
- Consistent
- Visible
- Valuable
The same qualities apply to personal brands. How Do You strengthen your brand? Evaluate your product/service - Step 1
- Competitive
- Market analysis
- Step 2
- Target the audience
- Approach accordingly (demographic and geographic)
- Step 3
- What do you want others to think when they hear your name?
Seek Feedback Is the perception of others consistent with your perception of yourself? - Talk to trusted colleagues.
- Use 360-degree surveys, if possible.
- Review past performance reviews.
How Do You leverage social media? - Commit to consistent activity.
- Manage your time.
- For example, spend 15 minutes per day on social media activity.
- Use automated scheduling tools.
- Hootsuite, TweetDeck, etc.
- Track your activity.
How Do You manage your brand? - Choose your associates wisely.
- Have a positive attitude.
- Dress and act the part.
- Maintain a professional image online.
Make Relevant Adjustments Questions? Questions? Contact Me Have a question or comment? Email: decwilly00@gmail.com Instagram: @diyorbek_qobilov
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