Business Communication

42  /  Business Communication
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To explain simply the internet is like the telephone system which is an instrument of global
contact. There are many variant ways to connect to the Net. Similarly, there are different types of
programs to run. Internet really is a way or path for various computers to communicate. The success
of a product in the market depends upon its quality and capacity to compete and sell in the world
market. In a global marketing set up, there is a need to inform the potential global customer about the
availability of a particular product with certain specifications, price, utility and other features.
A
DVANTAGES
 
OF
 I
NTERNET
1.
Sending and receiving the messages through internet across the globe.
2.
Getting information stored on the computers for future reference.
3.
Reading newspaper, magazines and newsletters.
4.
Downloading articles and other materials of our interest.
5.
Participating in e-banking, i.e., operating one’s bank account through e-mail facility.
6.
Shopping through internet save the time of customers.
7.
Updates your company with latest technology across the globe.
4.3 E-MAILS
Electronic Mail or e-mail is a system of electronic correspondence by which users send and receive
message over a network of computer and telecommunication links. The message may consist of short
notes and greetings, or extensive text files plus graphics and photographic images, video clips or sound.
Thus, e-mail is an ‘electronic past office’. It lets people communicate even in the absence of the
receiver at the other end. It means that you can send e-mail message at any time or whenever you
want. The person, to whom you have sent the message, can read the same whenever he wants. Thus,
the sender and the receiver don’t have to connect themselves at the same time to communicate for that