Business Communication

Document Outline

• Preface
• Contents
• Chapter 1. Business Communication: An Introduction
  • 1.1 Introduction
  • 1.2 Role of Communication in Business
  • 1.3 Definitions of Communication
  • 1.4 Purpose of Communication
  • 1.5 The Communication Situation
  • 1.6 The Communication Process/Cycle 
  • Exercise 
• Chapter 2. Communication and Organization Structure
  • 2.1 Forms of Communication
    • 2.1.1 Formal Communication
    • 2.1.2 Grapevine/Informal Communication
  • 2.2 Barriers of Communication
  • 2.3 Principles of Effective Communication
  • 2.4 Gateway to Effective Communication
  • 2.5 Seven Cs of Communication
    • 2.5.1 Seven Cs of Written Communication
    • 2.5.2 Seven Cs of Oral Communication
  • Exercise
• Chapter 3. Employment Communication
  • 3.1 Application Letter
  • 3.2 Resume
    • 3.2.1 Contents of a CV/Resume
    • 3.2.2 Some Tips for Preparing an Impressive CV
  • 3.3 References
  • 3.4 Discussions in Groups
    • 3.4.1 Considerations in Group Discussion
    • 3.4.2 Discussion Skills
  • 3.5 Interview
    • 3.5.1 Types of Interview
    • 3.5.2 Candidate’s Preparation
    • 3.5.3 Interviewer Preparation
    • 3.5.4 Interview Do’s and Don’ts
  • Exercise
• Chapter 4. Communication and Technology
  • 4.1 The Role of Technoogy Advancement
  • 4.2 Communication Network
  • 4.3 E-Mails 
  • 4.4 Short Message Service (SMS)
  • 4.5 Teleconferencing
  • 4.6 Videoconferencing 
  • Exercise
• Chapter 5. Oral Communication
  • 5.1 Oral Communication
    • 5.1.1 Advantages of Oral Communication
    • 5.1.2 Limitations of Oral Communication
  • 5.2 Two Sides of Oral Communication
  • 5.3 Principles of Effective Communication
  • 5.4 Effective Listening
  • 5.5 Non-Verbal Communication
    • 5.5.1 Body Language
    • 5.5.2 Paragraph Language
• Chapter 6. Written Communication
  • 6.1 Written Communication
  • 6.2 Purpose of Writing
  • 6.3 Principles of Effective Writing
  • 6.4 Writing Techniques
    • 6.4.1 Adaptation and Selection of Words
    • 6.4.2 Masculine Words
    • 6.4.3 Choosing Words with Right Strength and Vigour
    • 6.4.5 Writing Effective Sentences
    • 6.4.6 Foreign Words & Phrases Sometimes Used in Correspondence
    • 6.4.7 Developing Logical Paragraph
    • 6.4.8 Overall Tone
  • 6.5 Electronic Writing Process
  • Exercise
• Chapter 7. Business Letters and Report Writing 
  • 7.1 Business Letters
    • 7.1.1 Types of Letter
    • 7.1.2 Structure of Business Letter
    • 7.1.3 Form of Layout
    • 7.1.4 Style of Presentation/Form of Letters
  • 7.2 Memorandums
    • 7.2.1 Purpose of Writing Memorandums
    • 7.2.2 The Memorandum Format
  • 7.3 Report Writing
    • 7.3.1 Types of Business Reports
    • 7.3.2 Characteristics and Purpose of a Good Report
    • 7.3.3 Guiding Principles of Writing a Report
    • 7.3.4 Preparing a Report
    • 7.3.5 Structure of a Report
    • Exercise
• Chapter 8. Applying the Case Study Method
  • 8.1 Define Case Study
  • 8.2 The Case Method as a Learning Tool
  • 8.3 Types of Case Study
  • 8.4 How to Do A Case Study
  • 8.5 Preparing a Case Study
  • 8.6 Approaches to Case Study
  • 8.7 Do's and Don't for Case Preparation
  • Exercise
• Chapter 9. Presentation Skill
  • 9.1 Presentation
  • 9.2 Elements of Presentation
  • 9.3 Designing a Presentation
  • 9.4 Using Visual Aids
  • 9.5 Appearance and Posture
  • 9.6 Rehearsal for Presentation
  • 9.7 Tips for an Effective Presentation
  • Exercise
• Chapter 10. Group Communication
  • 10.1 Meetings
    • 10.1.1 Meaning, Objectives and Types of Meeting
    • 10.1.2 Procedure of Convening A Meeting
  • 10.2 Media Management
  • 10.3 Press Releases
    • 10.3.1 Characteristics of A Good Press Release
  • 10.4 Press Conference
  • 10.5 Media Interview
  • 10.6 Seminars
  • 10.7 Workshop
  • 10.8 Conference
  • 10.9 Business Etiquette
  • Exercise
• Appendix I: The Case Study Method