Business Communication

4.04 Accommodation for the Branch Office at Lucknow
The Secretary reported that five rooms in Suraj Building, Lucknow were available at rent of
Rs.10, 000 per month. The Branch Manager had examined and found them suitable for our
purposes. He had proposed that these be rented. The proposal of the Branch manager was
approved.
4.05 Date for the Next Meeting
The secretary was directed to call the next meeting of the Board on 10
th
December, 2008.
V.P. Singh
Salil Rastogi
Chairman
Secretary
23
rd
August, 2008.
Exhibit: 10.2
10.2
MEDIA MANAGEMENT
Mass communication is yet another dimension of communication whereby a business organization
endeavours to reach out to a wider section of the society. In a business letter, both the addressor and
the addressee are specified. The addressor or the letter-writer is the business organization, and the
addressee or the recipient is a particular person, by name, designation, a firm or legal entity. On the
other hand, in mass communication, while the addressor or letter-writer or the communicator is
specified, the addressee is relatively vague or unknown. It does not mean that mass communication
targets nobody. In fact, mass communication aims at reaching out to well-defined target group which
is not confined to any known address. For this very reason, mass communication efforts should ensure
that the communication not only reaches out to the target audiences, but also attracts their attention.
And at this point it becomes important to organization that they have adequate media management
department (generally known as public relationship department) who takes care or all these activities
which is related to media.
10.3
PRESS RELEASES
Press releases relates to the announcement of the important message or development concerning
themselves that organization wish to convey to the public at large, through the press and other media.
The means of communication an organization adopts for convening message may be direct and
specific, or general. Direct messages include personal letters, e-mail, direct mailing of brochures and
reports, telephone messages etc. however, when the message to be conveyed is of general interest to a

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