Business Communication

22  /  Business Communication
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20.
Explain the seven Cs of oral communication.
21.
Discuss the importance of clarity on message in written communication.
22.
Write notes on:
(i) Clarity of message
(ii) Completeness of message
(iii) Courtesy of message
(iv) Correctness of message
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E
MPLOYMENT
C
OMMUNICATION
3.1
A
PPLICATION
 L
ETTER
3.2
R
ESUME
3.2.1 C
ONTENTS
 
OF
 
A
 CV/Resume
3.2.2 S
OME
 T
IPS
 
FOR
 P
REPARING
 
AN
 I
MPRESSIVE
 CV
3.3
R
EFERENCES
3.4
D
ISCUSSIONS
 
IN
 G
ROUPS
3.4.1 C
ONSIDERATIONS
 
IN
 G
ROUP
 D
ISCUSSION
3.4.2 D
ISCUSSION
 S
KILLS
3.5
I
NTERVIEW
3.5.1 T
YPES
 
OF
 I
NTERVIEW
3.5.2 C
ANDIDATE
’
S
 P
REPARATION
3.5.3 I
NTERVIEWER
 P
REPARATION
3.5.4 I
NTERVIEW
 D
O
’
S
 
AND
 D
ON
’
TS
3.1 APPLICATION LETTER
Applications are commonly invited for posts that are vacant in business or government offices. Letters
of application either in response to an advertisement or in the form of a self initiated proposal are
called as solicited and unsolicited letters respectively.
.
Exhibit: 3.1
S
TRUCTURE
 
OF
 
THE
 A
PPLICATION
 
FOR
 
A
 P
OST
❖
Address of the applicant and date.
❖
The name and full address of the employer or the concern.

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24  /  Business Communication
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❖
Salutation.
❖
Body of the application.
•
Introductory paragraph.
•
Details of the applicant in paragraph or paragraphs.
•
Concluding paragraph.
❖
Complimentary close of application.
❖
Signature of the applicant.
B
ODY
 
OF
 
THE
 A
PPLICATION
 
FOR
 
A
 P
OST
The opening paragraph should attract the attention of the reader and stimulate his interest to read the
letter further. In an introductory paragraph the applicant should state whether he has send the
application in response to an advertisement or at the suggestion of someone or on his own initiative.
Form the second paragraph onwards, should now give the details of the important points
mentioned in the introductory paragraph. It contains the bio-data of the applicant, such as, educational
qualifications, practical experiences, age, marital status, language known etc. In another paragraph,
references, if asked for, can be given with full address.
In applications, unwanted matter should not be written like family troubles, family expenses etc.
If you apply for better prospects, never write adverse remarks about the present employer.
In the concluding paragraph, an applicant should mention that he will serve the employer to the
best of his ability and also assure that he will discharge his duties to the thorough satisfaction of his
employer.