Business Plan

Overall Approach
Because there are companies in each area of entertainment where Throwback will operate,
we intend to make use of their marketing budgets to offer similar specials, packages,
parties, events, etc. Why re-invent the wheel? Because Maricopa’s bowling facility does
not offer roller skating, we do expect a number of visitors from that area. We will consider
the use of billboards and targeted social media marketing to attract those customers in the
same way that Ak-Chin has done to attract people from the Casa Grande area. We can
expect similar decisions from people who live in the Florence area, who will find themselves
closer to Throwback than they are to the Main Event location in Gilbert. Print ads in areas
which still show decent circulation numbers will also be considered. Public access
television will be explored as an advertising option in Casa Grande and Maricopa.
We will develop a customer database by offering an incentive to register their email
address and cell phone number with us. There is even an option to capture this information
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as a condition of offering free access to Wi-Fi within our facility through a company called
FetchRev. Utilizing this database will help us focus our marketing budget where it will be
most effective. The 27,000+ members of the “CG Chat” Facebook group, as well as similar
groups for surrounding communities, will allow free outreach to local populations with daily
specials, upcoming events, food truck visits, etc. We anticipate that more than 50% of the
population of Casa Grande and more than 25% of the population of the surrounding areas
will be aware of Throwback Family Fun and our location well in advance of our opening.
We will use as many free avenues of publicity as possible from the date construction begins
through and beyond the date we open our doors.