Business Plan

Quality control
The installation contracts with our equipment providers will include training on the
maintenance of all equipment used in daily operations. Employee training will include these
methods and procedures so that every customer experiences a flawless engagement with
TFF, regardless of their choice of entertainment.
The reason we’re not seeking to purchase used bowling equipment from a location that
has closed is due to the importance of the foundation being exactly perfect. A new lane
foundation installed from scratch is less likely to warp, groove, or have other stability
issues. We will also be opening with brand-new balls, couches, rental shoes, etc. This
additional investment prior to opening will pay dividends in customer satisfaction & return
visits for years to come, as well as the warranty coverage of all new equipment.
The maple hardwood floor and floating subfloor to be installed for the skating rink provides
a quieter, high-quality experience for skaters of all ages. The floating subfloor minimizes
the noise generated by the wheels striking the floor and, due to the additional “give” that it
has, skaters who fall tend to be less injured than they would be at a similar rink without the
floating subfloor. Because of the proximity of the skating rink to the bowling lanes, we
believe this extra investment will also improve customer satisfaction. Acoustic treatments
will be used as necessary to mitigate and noise crossover that is found to be excessive.
Location
The former JCPenny/Ashley Furniture anchor space at the Tri-Valley Plaza is the primary
location being considered. We have negotiated a rate of $15,000 per month for a 34,000
square-foot property. They will not charge the triple-nets (real estate taxes, property
insurance and common-area maintenance) of approximately $9500 per month for the first
12 months, saving $114,000. They will also not charge the base rent for at least the first
six months we are under construction, saving us another $90,000. There is also a
possibility that we can purchase the building. By rolling the equipment costs into the loan
and amortizing it over a 20- or 25-year mortgage, we could end up with a lower total loan
payment each month than the rent and triple-nets would cost.
We did consider the former Best Buy space in the Promenade mall, but the pillar spacing
is not favorable to the bowling equipment and the remodeling costs to add a second floor
for the laser tag arena would be prohibitive.
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